Web and Digital Content Specialist

$24.48-$25.89, 35 hours/week

The Web and Digital Content Specialist manages day-to-day content across Alfred University’s website, blog, and other digital platforms to support student recruitment, increase institutional visibility and awareness, strengthen engagement, and advance University priorities. The Specialist develops, edits, publishes, and optimizes digital content that showcases Alfred’s academic programs, student experiences, faculty expertise, outcomes, and distinctive opportunities for prospective students, families, and other key audiences.

The Specialist manages web content with a focus on improving how audiences discover and engage with Alfred University online. Using SEO best practices, website analytics, search data, and audience insights, the position identifies opportunities to increase organic search visibility, strengthen high-priority recruitment and academic program pages, improve the user experience, and drive audiences toward actions such as exploring programs, visiting campus, requesting information, and applying.

Working within established University marketing and communications strategy, the specialist independently manages assisgned web and content projects, monitors performance, identifies opportunities for improvement, and makes routine content and optimization decisions based on analytics, audience needs, and institutional priorities.

• Manage and maintain content across Alfred University's website, ensuring information is accurate, current, accessible, engaging, and aligned with university brand standards.
• Manage assigned website and digital content projects from planning and content development through publication and evaluation.
• Develop, edit, publish, and optimize website content and landing pages supporting recruitment, academic programs, institutional visibility, and engagement.
• Manage the Alfred University blog, including the editorial calendar, content development, publishing, and performance.
• Apply SEO best practices to improve organic search visibility and digital discovery.
• Monitor and analyze website performance using Google Analytics 4, Looker Studio, Google Search Console, and other digital tools.
• Interpret website traffic, search performance, audience behavior, and engagement data and make routine content and optimization adjustments based on results.
• Provide recommendations to the Social and Digital Media Manager and Marketing and
• Communications team based on analytics, content performance, and audience insights.
• Collaborate with Marketing and Communications colleagues and campus partners to identify content needs, develop stories, and maintain high-quality web content.
• Monitor emerging web, search, AI discovery, accessibility, and digital content practices and recommend appropriate improvements.

• Supports and assists in creating intersections and pathways for faculty, staff and students that will assist in transforming people's lives.
• Supports and assists in creating an envolving culture of connection, mentoring and rich engagement opportunities for faculty, staff, and students.
• Maintains a commitment to diversity, equity, inclusion and belonging, and a high degree of cultural competence and respect for a wide range of identittes and experiences, therfore welcoming and supporting all faculty, staff and students and expanding access to the AU experience.
• Maintains a safe working environment within and around their facilities and associated equipment and supplies including, but not limited to, obtaining Safety Data Sheet (SDS) information pertaining to any hazards associated with their work environment.
• Participates in all required assigned training, including safety training and will comply with…