Manager, Marketing; Go To Market

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

This role is a Hybrid Role: Employees are expected to work from our New York office 3 days per week and may work remotely the remaining days

At Revlon, we’re transforming beauty with iconic brands and bold innovation. As Marketing Manager, Go To Market (Eye) you will own one of our most dynamic categories for the US business, as well as our omnichannel communication alignment, focusing on holistic activation plans and go-to-market planning and execution
. While managing the Revlon Color Cosmetics Eye business, you’ll be leveraging competitive trends, business analytics, and process management to build category understanding and drive growth. You’ll be leading strategy, execution, and cross-functional collaboration (
Activation, Media, Sales & Operations, Retail Planning, P&L/Budget Management
) to deliver share growth and impactful brand experiences across retail and digital channels.

• Serve as the expert in the Eye category, translating consumer insights, market analysis, and competitive intelligence into strategies that drive growth.
• Lead cross-functional partners to develop strategies that expand core and new product lines, increasing share, sales, and profit.
• Partner with Finance, Sales Planning, Demand, and other cross-functional partners align monthly variances between budget, forecast, and demand
• Partner with cross-functional teams to develop and execute holistic commercialization and activation strategies and ensure excellence in execution.
• Partner with Sales and Trade Marketing to strengthen brand presence at major retailers (Amazon, Walmart, Target, etc).
• Brief internal teams on activation plans and ensure alignment across channels.

• Lead the end-to-end display development process for RCC, Tools, and Almay, collaborating with Trade, Creative, and Structure teams.
• Ensure consistent, compelling brand messaging across in-store displays, walls, retail environments, and eCommerce platforms.
• Partner with Retail Experience to deliver impactful in-store graphics and messaging aligned with brand priorities.
• Partner with Digital / eCommerce teams to adapt innovation toolkits and activation programs for  and Amazon, ensuring digital assets are cohesive with in-store executions.
• Establish KPIs and track performance to measure program success.

• Own performance tracking, reporting, analysis, and forecasting for the Eye segment.
• Build and manage trackers, collaborating with…