Marketing Analyst

Company Overview

Vap Tales is a Generative AI platform focused on agentic orchestration and enterprise-scale workflows. We partner with major global enterprises and to curate advanced customer experiences using cutting-edge AI technologies. Building on our success in the retail and e-commerce sector, we are currently expanding our platform to serve the online grocery marketplace. This strategic initiative aims to provide a new, agentic way for enterprise clients to serve online shoppers, integrating advanced AI into high-volume transaction environments.

As a Marketing Analyst, you’ll help uncover insights that shape our brand, product positioning, and go-to-market strategy. You’ll analyze trends, study user behavior, and support data-driven decision-making across the company. This role is ideal for someone who’s curious, analytical, and excited to explore how AI, fashion, and consumer behavior intersect.

• Conduct market, competitor, and industry research to identify trends and opportunities.

• Analyze user behavior, engagement metrics, and product data to generate insights.

• Analyze campaign performance across digital marketing channels.

• Build attribution models and marketing performance dashboards.

• Identify customer acquisition, retention, and engagement opportunities.

• Conduct market, competitor, and audience research.

• Provide actionable recommendations to improve marketing ROI.

• Bachelor's degree in Marketing, Analytics, Business, Economics, or a related field.

• Strong analytical and quantitative skills.

• Experience working with Google Analytics, CRM platforms, and marketing data.

• Proficiency in SQL and spreadsheet analysis.

• Ability to translate data into business insights and recommendations.

• Strong analytical and research abilities with attention to detail

• Curiosity about consumer behavior, market trends, and emerging technologies

• Strong written and verbal communication skills

• 3+ years of experience in marketing research area, different geographic markets

• Up to date with latest trends in AI, consumer shift in using AI Agents to do daily tasks

• Experience with marketing automation platforms.

• Knowledge of customer segmentation and lifecycle analytics.

• Familiarity with attribution modeling and experimentation.

• Experience with BI tools such as Tableau or Looker.