DTC & E-Commerce Manager

Soulstice is a new, founder-led haircare brand built around thoughtful formulations, elevated design, and a modern approach to everyday haircare. Launched in September 2026, Soulstice is focused on building a digitally native beauty brand with a strong foundation in product performance, customer experience, and long-term brand loyalty.

As we enter our next phase of growth, we're looking for a commercially minded DTC Growth & E-Commerce Manager to help build and scale our direct-to-consumer business.

Soulstice is a new, founder-led haircare brand built around thoughtful formulations, elevated design, and a modern approach to everyday haircare. Launched in September 2026, Soulstice is focused on building a digitally native beauty brand with a strong foundation in product performance, customer experience, and long-term brand loyalty.

As we enter our next phase of growth, we're looking for a commercially minded DTC Growth & E-Commerce Manager to help build and scale our direct-to-consumer business.

We're looking for someone who understands what makes a DTC business work, from customer acquisition and paid media to website conversion, retention, and lifecycle marketing.

This is a highly cross‑functional role for someone who is equally comfortable analyzing performance data, managing agency partners, overseeing technical website projects, and coordinating the creative workflows that fuel customer acquisition.

You'll serve as the internal point person for our DTC growth initiatives, working closely with external agencies, developers, consultants, and internal marketing partners to ensure our growth strategies translate into measurable business results.

This role is ideal for someone who has developed strong hands‑on expertise in performance marketing and e‑commerce and is ready to take broader ownership of a growing DTC business.

• Serve as the primary internal partner to our paid media agency, overseeing performance, strategic priorities, reporting, and execution.
• Review paid media performance across Meta and other acquisition channels, evaluating key metrics including CAC, ROAS, MER, conversion rates, and customer acquisition trends.
• Partner with the agency to develop and refine acquisition strategies, creative testing roadmaps, budget recommendations, and optimization priorities.
• Challenge assumptions, identify opportunities, and ensure agency recommendations are supported by data and aligned with business objectives.
• Maintain a clear understanding of tracking, attribution, pixels, conversion events, and analytics infrastructure, coordinating technical troubleshooting as needed.
• Translate agency reporting into actionable insights and clear recommendations for internal leadership.

• Own the operational workflow supporting a consistent pipeline of performance marketing creative.
• Partner with internal brand marketing, influencer marketing, and PR teams to coordinate UGC sourcing, creator deliverables, and paid creative production.
• Work with the paid media agency to understand creative performance, identify winning concepts, and translate insights into new creative briefs.
• Establish an organized creative testing and asset management process to support an ongoing cadence of new ad content.

• Serve as the primary internal point person for e‑commerce website performance and optimization.
• Manage relationships with our external development and conversion optimization partners.
• Own the website optimization roadmap, prioritizing initiatives based on customer experience, conversion impact,…