Marketing Analyst, Paid Social

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

We believe exceptional companies are built by exceptional teams, and we're intentional about it. That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.

We are looking for a Marketing Analyst to join Etsy’s Demand Generation team! In this entry-level role, you'll support the execution and optimization of mid and upper-funnel paid social campaigns, ensuring we show the right inventory to the right shoppers at the right time. You’ll learn how to navigate different types of creative, paid media platforms, and performance data to support campaign builds, QA, reporting, and ongoing optimization.

This is a full-time, non-exempt position reporting to the Performance Media Manager, Paid Social & Display on the Performance Social & Display Marketing team. I

Within Brand Marketing, the Performance Social & Display team focuses on measurable, full-funnel growth through channels like Meta, Pinterest, Tik Tok, and more. We fuel Etsy's growth via audience-centric storytelling and media placements. We collaborate closely with partner teams such as Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs  a team, we value data-driven decision making, experimentation, operational excellence, and cross-functional partnership.

In this role, you'll support the day-to-day management of the mid and upper funnel portion of the paid social platforms that power Etsy's advertising. You will partner with senior channel owners to learn the ropes of large-scale campaign management, marketing technology, and attribution frameworks while ensuring our daily operations run at peak efficiency.

• Support campaign builds and QA
  • Assist with building, launching, and QA-ing campaigns across paid social platforms (for example: creative trafficking, catalog updates, audience implementation, and pixel/tag checks).
  • Help ensure ads follow Etsy’s naming conventions, UTM standards, and creative/spec guidelines before launch.
• Help maintain and optimize product feeds
  • Support day-to-day management of large-scale campaigns
  • Flag creative or catalog issues (missing images, disapprovals, mismatched categories) and partner with more senior teammates and XFN partners on fixes.
• Monitor pacing and performance
  • Check platform dashboards and internal trackers to monitor budget pacing, delivery, and key performance metrics.
  • Surface anomalies (performance spikes/drops, delivery issues, broken links, tracking problems) quickly and assist in root-causing and correcting them.
• Contribute to optimizations
  • Research and propose bid and budget adjustments to help ensure campaigns hit efficiency and volume targets.
  • Assist in creating and updating audience structures, exclusions, and block lists.
• Support testing and experimentation
  • Help set up and track creative and audience tests.
  • Maintain test logs and help compile simple summaries of results for the broader team.
• Assist with reporting and communication
  • Pull recurring performance exports from platforms and support creation of simple views or dashboards for weekly…