Junior Associate, Graphic Design & Social Media

In a hybrid NYC role, this position supports Creative Services and Marketing Communications with print/digital design, social media content, and brand/community management.

• Support the Creative Services team with day-to-day design requests across print and digital channels
• Design and update menus
  , promotional materials
  , signage
  , presentations
  , and other branded marketing assets
• Ensure creative work follows OTG brand standards and visual guidelines
• Convert marketing objectives into visual content that supports business goals and guest engagement
• Maintain organized libraries for creative assets, photography, design files, and templates
• Prepare files for print production and coordinate with vendors for quality and on-time delivery
• Assist creative storytelling efforts across restaurant concepts, airport locations, and brand campaigns
• Manage OTG social channels including Instagram
  , Linked In
  , Facebook
  , and emerging platforms
• Create, edit, and publish social content (graphics, photography,
  short-form video
  , stories, and captions)
• Help maintain social media calendars and scheduling platforms
• Monitor social channels for comments, messages, guest inquiries, and brand mentions, escalating issues when needed
• Support community management by engaging with followers and assisting customer service responses
• Research social media trends, competitor activity, and audience insights to support content strategy
• Track basic social performance metrics and contribute insights for ongoing optimization
• Assist with the execution of social campaigns, promotions, partnerships, and airport activations
• Partner closely with Marketing Communications, Operations, and external partners, including hands-on support in the field
• Contribute ideas during creative brainstorming, campaign planning, and content development sessions
• Maintain consistency of messaging, design, and brand voice across customer touchpoints
• Stay current on emerging design tools, social platforms, and industry best practices

• Bachelor’s degree in Graphic Design, Marketing, Communications, Digital Media, or a related field
• 1–3 years of relevant experience (including internships, freelance work, campus organizations, or entry-level professional experience)
• Strong interest in graphic design
  , social media marketing
  , content creation
  , and brand storytelling
• Experience with Adobe Creative Cloud
  , especially Photoshop
  , Illustrator
  , and In Design
• Familiarity with Canva
  , social media management tools, and short-form video editing platforms
• Portfolio showing design skills, creative thinking, and visual storytelling
• Understanding of typography, layout, branding, and design fundamentals
• Strong written communication and copywriting skills
• Knowledge of major social media platforms and current content trends
• Ability to manage multiple projects in a fast-paced environment
• Detail-oriented, organized, and strong time management skills
• Positive attitude, collaborative mindset, and eagerness to learn
• Experience creating Instagram Reels or other short-form video assets
• Basic photography and photo editing skills
• Familiarity with social media analytics and reporting
• Knowledge of hospitality, lifestyle, or consumer brands
• Motion graphics, animation, video editing, or illustration experience is a plus

• New York, NY (hybrid)
• NYC based +
  30% travel

• USD 65,000 – 75,000 per year

• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Canva
• Instagram, Linked In, Facebook
• Instagram Reels

Reports to: Marketing & Communications