Social Media and Influencer Marketing_

MMC

Media

Social Media and Influencer Marketing

The Senior AE, Influencer Marketing Specialist has command of the digital media + influencer landscape, experience in digital strategy + content creation, client services + account management experience, and has a finger-on-the-pulse of consumer and pop-culture/societal trends that affect consumer behavior.

• Become a key member of the agency's influencer team, participating in new business opportunities and identifying new trends, POVs and thought leadership related to the industry
• Developcomprehensiveinfluencer strategies across industries,verticals, and brand programs
• Recommend the optimal influencer approach relevant to a client's program objectives, including demonstrating how the influencers you recommend align with a client's target audience
• Regularly identify and vet new and up-and-coming influencers for current-, future-, short- and long-termprograms
• Create meaningful relationships with online influencers to deliver above and beyond content and engagement for clients
• Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
• Integrate paid,owned,and earned influencer tactics into a larger cohesivedigital and media strategy
• Identify creative ways to break through with influencersthroughearnedtactics
• Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings

• 3-5+ years' experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specificallydeveloping and executinginfluencerprograms
• Excellent verbal, written, presentation and problem-solving skills
• Experience working with influencer networks, individual influencers and influencer identification,management,and measurement tools
• Experience creating and executing paid social and digital campaigns across social channels such asTikTok, Snapchat, Twitter, Instagram, Facebook and Pinterest, You Tube
• Experience executing brand-level social media strategies and ability to communicate themwith complete digital fluency

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