Performance Marketing Manager

Financial Services | Fin Tech | Lead Generation

Block Equity Group | New York

Full-Time | On-Site

Salary: $70,000–$120,000 annually

Reports Directly to the CEO

Block Equity Group is a growing commercial finance firm connecting business owners nationwide with financing solutions that help them operate, expand, and pursue new opportunities.

We specialize in commercial financing solutions, including revenue-based financing, working capital, business term loans, SBA financing, equipment financing, and other lending products.

At our core, we're a sales-driven organization.

Our business has been built by entrepreneurs, innovators, and go-getters who understand that growth doesn't happen by accident. It takes initiative, persistence, creativity, and execution.

We're a team of self-starters. We move quickly, challenge conventional thinking, and value people who take ownership rather than wait for direction.

As we continue to grow, we're looking for someone who shares that mindset and wants to help build the next stage of Block Equity Group.

We're seeking an experienced B2B Performance Marketing Manager to lead our digital advertising, lead generation, and customer acquisition efforts.

Reporting directly to the CEO, you'll develop and execute marketing strategies designed to connect our sales team with qualified business owners seeking financing.

This is not a traditional brand marketing or e-commerce role.

Your objective is to build a predictable, measurable pipeline of qualified financing opportunities that our sales team can convert into funded transactions.

You'll own paid advertising campaigns, Hub Spot marketing automation, lead nurturing, conversion optimization, and campaign ROI.

We're looking for someone who can think strategically, execute independently, and take accountability for results.

• Develop, launch, and optimize Google Ads, Meta Ads, and other paid acquisition campaigns.
• Generate qualified inquiries from business owners seeking working capital and commercial financing.
• Identify high-value business segments, industries, and target audiences.
• Manage advertising budgets and optimize campaigns based on lead quality, conversion rates, and acquisition costs.
• Develop and test landing pages, messaging, creative, and lead capture strategies.
• Manage marketing campaigns, automation, lead tracking, and reporting within Hub Spot.
• Build automated workflows, email sequences, lead nurturing campaigns, and re-engagement strategies.
• Partner with sales leadership to establish lead qualification criteria and improve conversion.
• Track marketing-generated opportunities from initial inquiry through application and funding.
• Identify gaps in lead follow-up and recommend improvements to the sales process.

Performance Analytics & ROI

• Track advertising spend, cost per qualified lead, customer acquisition costs, and marketing ROI.
• Analyze lead-to-application and application-to-funding conversion rates.
• Develop dashboards connecting marketing activity to sales pipeline and funded transactions.
• Identify underperforming campaigns and proactively optimize marketing investments.
• Present performance reports, insights, and recommendations directly to the CEO.
• Identify new digital acquisition channels and opportunities within commercial finance.
• Develop campaigns around our financing products and target business segments.
• Strengthen our digital presence and credibility among business owners.
• Collaborate with sales and operations to support revenue growth.
• Coordinate appropriate compliance review of financing-related advertising and promotional materials.

• 3–5+ years of hands‑on experience in performance marketing, demand generation, or B2B lead generation.
• Hub Spot…