Strategic GTM Manager; PupGum

Spot & Tango is a pet health & wellness brand on a mission to make mealtime better for dogs, and life simpler for the people who love them. Our recipes are developed by leading animal nutritionists, and are made with only real, human-grade ingredients... and nothing artificial. Through UnKibble™ and our original fresh-frozen line, we’re rethinking what feeding your dog well can look like, one bowl at a time.

Since our founding in 2018, we have served over 200 million meals to happy pets across the US and Canada.

We’re a team of builders, problem solvers and dog people, united by the belief that dogs deserve better. We’re looking for people who want to do the best work of their career, dig into challenges with smart people, and help shape a brand that’s redefining an entire category. This is a chance to join a high-growth e-commerce company and have an outsized impact in a fast-paced, ambitious environment.

Plus, you get to think about dogs all day.

We’re looking for a Strategic Go-to-Market Manager for our newest brand, Pup Gum. Pup Gum is our first-of-its-kind dog dental chew with clinically proven compounds that freshen dog breath and clean teeth. You thrive at the intersection of marketing, growth, and business development. You are highly entrepreneurial and are equal parts analytical thinker, creative problem solver, and operational doer.

You’ll be responsible for identifying, testing, and scaling new ways to build awareness, acquire customers, and unlock growth – working cross-functionally and independently to develop initiatives that sit outside our core paid channels. This could include everything from building partnerships to shaping field programs, expanding our community footprint, or activating underutilized organic levers.

This role is ideal for someone with a background in consulting, finance, or high-growth environments who’s ready to roll up their sleeves and own high-impact initiatives from strategy through execution.

You’re a builder. You’re creative and naturally curious - you appreciate great branding and marketing, and you know you could build that yourself. You’re equally comfortable with high level strategic thinking and detail oriented marketing work. You thrive by taking ownership of projects and driving them forward without needing hand-holding. You are an exceptional communicator who can manage various external and brand relationships.

You’re excited about the opportunity to help craft the storytelling and marketing for a fast-growing, innovative brand end-to-end.

• Partnerships & External Relationships
  - Assist with PR initiatives, including managing press materials and supporting press events and activations. Manage strategic relationships with agencies, creators, partners, and advisors to extend reach and accelerate impact
• Channel Expansion & New Levers
  - Identify, assess, and scale new awareness and growth channels (including partnerships, field activations, SEO, PR, events, and expert communities) using a structured test-and-learn approach
• Experimentation & Optimization
  - Design and run rigorous experimentation programs across the website (landing pages, PDPs, content, and copy), owning A/B testing frameworks, insights, and iteration
• Launch & Program Management
  - Own end-to-end execution of brand initiatives, including project management, timelines, and cross-functional coordination across product, creative, and operations
• Performance Analysis & Insights
  - Track KPIs, analyze performance, and synthesize insights into clear recommendations; iterate strategy based on quantitative and qualitative learnings

This role offers the opportunity to expand scope over time into performance marketing, product research, and broader brand…