Director of Communications

Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline is a luxury lifestyle brand dedicated to the curation of culture and the art of living. Through its books, library objects and home fragrances, the Maison invites the curious to explore a world of beauty, travel, design, art and culture. Over thirty years, Assouline has built a library of more than 2,000 titles, a network of boutiques around the world, and a circle of collaborators that includes some of the world’s most respected brands, artists, photographers, writers and designers.

The Communications Director leads Assouline’s global communications strategy across press, talent, cultural visibility, corporate messaging, product launches, events and Maison moments. This is the person who shapes how Assouline appears in the world: what the Maison says, where it is seen, who carries its message, and how its cultural authority grows across markets, media, tastemakers, partners and clients.

As the Maison expands across books, objects, collaborations, retail, events, digital platforms and international markets, its communications must become more deliberate and more selective. The Communications Director will build a strategic, proactive function, moving beyond reactive press support toward stronger storytelling, sharper visibility planning and more intentional influence within Assouline’s cultural universe.

• Define the global communications strategy with the VP Brand, in line with Maison priorities.
• Translate brand ambition, product priorities and cultural initiatives into clear communications plans.
• Identify which launches, collaborations, events and institutional moments call for strong press, influence or reputation support.
• Build visibility plans that serve both immediate launch needs and the Maison’s long-term positioning.

• Lead press and influence strategy across priority initiatives, cultural moments and Maison storytelling.
• Build and nurture a selective network of editors, journalists, VIPs, collectors, tastemakers, cultural figures and creators who extend Assouline’s presence in the right circles.
• Define press angles, spokesperson opportunities, talent and celebrity targets, and visibility channels for each initiative.
• Strengthen Assouline’s place in the conversations that matter to the Maison: culture, design, luxury, travel, interiors, art and lifestyle.

• Develop communications plans for priority books, objects, collections, collaborations, campaigns and events.
• Partner with Marketing on narratives, audiences and timing, and with Image & Creative Studio to anticipate press and influence assets early.
• Shape the communications dimension of events with Events & Experiences, from media moments and guest considerations to photography and post-event amplification.
• Ensure every plan is clearly timed and integrated into the Master Brand Calendar.

• Own external messaging frameworks, including press materials, talking points, statements, biographies, boiler plates and executive messaging.
• Keep Maison narratives clear and consistent, adapted thoughtfully to each audience, market and context.
• Manage reputation-sensitive communications with judgment, discretion and senior alignment.
• Support the amplification of editorial platforms such as podcasts, cultural content and recurring storytelling initiatives.

• Support market and partner needs where press, influence or external visibility is required.
• Provide communications input for client book projects, clarifying press angles, visibility commitments and external messaging.
• Ensure…