Global Brand Marketing Lead, Men's Polo

Pay Range:
The pay range for this job is $90000 - $192500 annually; actual pay is dependent on experience and geographic location.

Benefits:
Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

This role will lead the development and execution of global marketing strategies for Men’s Polo, driving brand desirability and business growth while partnering across the broader menswear portfolio to support shared priorities. Success will require a deep understanding of the brand vision and business objectives, global markets and consumer segments, and the evolving advertising and digital landscape, paired with the ability to translate these insights into compelling brand storytelling that connects with consumers around the world.

Strategic Leadership:

• Thought Leadership in Menswear and Luxury Marketing:
  Proactively identify and anticipate business opportunities by analyzing consumer behavior, cultural trends, and competitive industry shifts.
• Drive both short- and long-term marketing initiatives for Men’s Polo by leveraging consumer insights to refine segmentation, targeting, and messaging strategies.
• Lead development of annual brand plans and calendars for Men’s Polo in collaboration with Global Marketing Strategy, Consumer Insights, Regional Marketing and Finance teams.
• Collaborate closely with Global Brand Merchandising to ensure that campaigns and activations are fully aligned with business growth strategies, unlocking new opportunities across key channels, products, and categories.
• Develop and present comprehensive brand and campaign recaps, using performance metrics to highlight successes and pinpoint areas for strategic improvement.

Creative

Collaboration:

• Establish and nurture a strong relationship with Design teams, acting as a champion for the creative vision across all marketing initiatives.
• Lead the creative briefing process by defining messaging priorities and ensuring an efficient communication workflow with creative agencies.
• Play an active role in shaping creative concepts for campaigns, ensuring they are on-brand, engaging, and tailored to the target audience.

Campaign Execution:

• Lead the development of specialized campaigns for Men’s Polo, managing the process from initial insights to creative brief development and final execution.
• Contribute to strategic development and execution of Masterbrand campaigns (including sports) and ensure successful integration of Men’s Polo.
• Provide clear and detailed briefs to external agencies, outlining campaign objectives,…