Demand Generation Strategist

As a Demand Generation Strategist, you'll lead the strategy, execution, and optimization of integrated B2B advertising that drives measurable growth for our clients. You'll translate business objectives and go-to-market priorities into audience-first strategies supporting demand generation, account-based marketing, product launches, customer expansion, and brand awareness.

The role is an equal balance of strategic thinking and hands‑on execution. You'll ground strategy in audience insights, buying committee dynamics, messaging, and measurement while managing campaigns across Google Ads, Linked In Ads, Reddit, Meta, programmatic, and emerging platforms. As primary point of contact, you'll own day-to-day client relationships, keeping accounts organized, on budget, and moving forward, and you'll evaluate performance and make recommendations that improve pipeline and revenue.

Success comes from owning both sides of the work. You'll be a trusted strategic partner to your clients while running the accounts and campaigns that deliver for them.

• Develop integrated B2B advertising strategies aligned to each client's business objectives, go-to-market motion, and growth priorities, combining the right channels, messaging, creative, and measurement.
• Design, manage, and execute multi-channel campaigns across Google Ads, Linked In Ads, Reddit, Meta, programmatic, and emerging channels with strong attention to detail.
• Develop testing roadmaps that improve targeting, messaging, creative, formats, calls‑to‑action, and channel mix through structured experimentation.
• Challenge existing processes and assumptions, improving how Dragon
  360 operates, scales, and delivers value through smarter processes, automation, and AI‑enabled ways of working.
• Serve as primary day‑to‑day contact: lead status calls, set agendas, and keep timelines, deliverables, and next steps clear.
• Manage a portfolio of client accounts, prioritizing across them without letting details slip.
• Manage media budgets and pacing, flagging over‑ or under‑spend before it becomes a problem.
• Lead QBRs that connect results to client goals and set next‑quarter priorities.
• Scope incoming requests against the SOW, catch out‑of‑scope work early, and partner with leadership on change orders.
• Brief and coordinate internal creative and external design partners so production hits launch dates.
• Build trusted relationships through proactive communication, strategic guidance, and a strong understanding of each client's industry, customers, and competitive landscape, challenging assumptions when appropriate.
• Act as a subject matter expert on the B2B advertising landscape, sharing new platform capabilities, technologies, AI applications, and opportunities with clients and internal teams.
• Grow existing relationships by recommending additional services, initiatives, and investments that improve client outcomes and contribute to agency revenue growth.

• Develop audience strategies built around ideal customer profiles, buying committees, account prioritization, intent signals, and customer journey insights.
• Align targeting with each client's sales process and go‑to‑market strategy so advertising reaches the right audiences at the right stage of the buying journey.
• Continuously refine segmentation, campaign structure, bidding, and budget allocation based on performance data and market insights.
• Partner with internal creative and content teams on messaging and creative that resonates with target audiences and supports campaign objectives.
• Translate product positioning, customer pain points, and competitive differentiators into compelling advertising across channels.
• Keep creative, messaging, and offers aligned throughout the customer…