Senior Associate, Investment

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

The Senior Associate, Investment is responsible for executing strategies developed by Managers and Associate Directors including negotiating scatter needs, analyzing the need for AD weight, and implementing allocation and billing tools to facilitate smooth transition from buy to air. Providing training and guidance of the Associates in all aspects of their responsibilities is critical.

• Develop and execute integrated media plans across Linear (TV, Cable) and Digital Video platforms to drive acquisition and brand objectives.
• Areas of focus include:
  • Web advertising (acquisition and brand)
  • Broadband video and emerging digital platforms (gaming, web-based magazines, streaming services)
  • Traditional linear TV and evolving TV 2.0 formats (Video on Demand, DVR, OTT)
• Negotiate and buy approved media plans across both traditional and digital channels.
• Collaborate with traditional planning & buying teams to ensure synergy between Linear and Digital strategies.
• Develop success metrics and measurement goals for all programs, ensuring accurate reporting and optimization.
• Create recommendation documents and POV/position papers on key issues and opportunities.
• Oversee brand allocations, corporate ownership, and manage Tardiis allocations.
• Monitor billing discrepancies and ensure schedules are inputted correctly.
• Review and assist in post-buy analysis for both Linear and Digital campaigns.
• Analyze ADU packages and optimize delivery across platforms.

• 1+ years of experience in media planning and buying across Linear TV and/or Digital Video.
• Strong understanding of acquisition and branding strategies.
• Familiarity and proficiency with media tools and systems, including:
  • Prisma, Mediaocean, MBOX
  • Nielsen Net Ratings, Comscore, Ad Relevance, eMarketer, Forrester
  • Third-party ad measurement and traffic tools (e.g., Integral Ad Science)
• Proficiency in Excel, Word, PowerPoint for reporting and analysis.
• Strong quantitative skills, including analytical abilities and math proficiency.
• Solid verbal and written communication skills.
• Demonstrates critical thinking and problem-solving abilities.
• Exposure to emerging media trends such as gaming, mobile, OTT, and advanced TV formats.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming…