Senior Market Researcher, Insurance Product & Marketing

New York, New York, United States

Hi, we're Oscar. We're hiring a Senior Market Researcher, Insurance Product & Marketing to join our Insights & Analytics team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role:

Oscar is building a centralized Insights and Analytics function within our Technology organization, bringing together User Research, Data Science, Analytics, and Market Research to strengthen how the company learns, makes decisions, and builds. As a Senior Market Researcher on this team, you will independently lead research that deepens our understanding of consumers, market dynamics, and the competitive landscape. Your work will uncover the needs, attitudes, preferences, and decision drivers that shape how people evaluate, choose, and stay with health insurance—helping Oscar make informed decisions about growth, positioning, and insurance products.

You will partner closely with Marketing, Strategy, Insurance Product, Product, User Research, Data Science, and Analytics to translate business questions into focused research and actionable recommendations. This role is well suited to a hands‑on researcher who combines strong quantitative skills with qualitative curiosity, manages projects from scoping through delivery, and connects findings to clear business implications. You will also contribute to how market research is documented, shared, and reused across Oscar.

You will report into the Vice President, Insights & Analytics.

Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in‑office work per week. Thursdays are a required in‑office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay Transparency: The base pay for this role is: $ - $ per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, company equity grants and annual performance bonuses.

Responsibilities:

• Independently lead market research projects from scoping and study design through questionnaire or discussion guide development, fieldwork, analysis, synthesis, and presentation.
• Partner with stakeholders to clarify business questions, identify the decisions research should inform, and agree on scope, methods, timelines, and deliverables.
• Conduct research with consumers, prospective and current members, and brokers to understand market needs, audience segments, purchase drivers, barriers to enrollment, and reasons for retention or switching.
• Design and execute quantitative and qualitative studies, including surveys, interviews, concept and message testing, and brand and consideration research.
• Support audience segmentation and market opportunity assessments by combining primary research with secondary sources and internal data.
• Track competitor offerings, positioning, and consumer trends, translating relevant developments into implications for Oscar.
• Partner with User Research, Data Science, and Analytics to connect market attitudes and stated preferences with observed behaviors and business performance.
• Deliver clear recommendations that inform audience prioritization, value propositions, marketing strategy, and insurance product development; communicate methodological limitations and uncertainty.
• Manage research vendors and panel providers for assigned projects, including briefs, sampling requirements, data quality, timelines, and budgets.
• Contribute to…