Social Media Manager

For the New York Office of a Global Law Firm

Responsibilities include:

• Develop and execute a global social media strategy to strengthen brand awareness, expand audience reach, and drive engagement across key platforms, particularly Linked In.
• Create compelling social media content, including copy, graphics, and video, translating complex legal and business topics into engaging, accessible messaging.
• Manage the global social media editorial calendar, coordinating content around thought leadership, firm initiatives, events, media coverage, and publications.
• Collaborate with attorneys, Business Development, Communications, and Design teams to develop cohesive social media campaigns and maintain consistent branding across platforms.
• Advise attorneys on their social media presence, providing content support, training, and guidance on best practices.
• Establish KPIs, analyze campaign performance, and provide recommendations to senior leadership; leverage analytics, AI tools, and paid social strategies to optimize engagement.

Qualifications include:

• 8+ years of social media, digital marketing, or communications experience in a law firm environment.
• Expertise across major social media platforms, particularly Linked In, with strong knowledge of algorithms, paid advertising tools, and emerging digital trends.
• Exceptional writing, editing, and visual storytelling skills, with the ability to simplify complex subject matter for diverse audiences.
• Demonstrated success developing social media strategies that align with business objectives, strengthen brand positioning, and drive measurable results.
• Strong analytical skills with experience tracking performance metrics, interpreting engagement data, and optimizing content strategies.
• Excellent project management, communication, and interpersonal skills, with the ability to collaborate with senior stakeholders and manage competing priorities across global teams.

Salary: $140k-$180k