Senior Product Marketing Manager

# Senior Product Marketing Manager Palo  Alto, CA and New York, NYFull-time

On-site Product & Marketing Apply for this role

See all open roles## Role overview

We are seeking a
** Senior Product Marketing Manager
** to lead enterprise-grade product positioning, messaging, and go-to-market strategy for our B2B SaaS platform. This role is responsible for shaping how our products are understood by executives, buyers, analysts, and customer-facing teams.

You will work closely with Product Management, Sales, Customer Success, and Executive Leadership to ensure our value proposition is clear, differentiated, and aligned with enterprise buyer expectations.## Key responsibilities### Product Strategy & Positioning
* Define and maintain clear product positioning, value propositions, and messaging frameworks for enterprise and mid-market audiences
* Translate complex product capabilities into business-level outcomes for executive buyers
* Develop and refine ICPs, buyer personas, and solution narratives across industries and segments### Go-to-Market Leadership
* Lead enterprise-ready go-to-market strategy for major product launches and platform updates
* Partner with Product and Engineering to align launch readiness, roadmap communication, and customer impact
* Drive structured launch execution including internal enablement, external messaging, and cross-functional alignment### Sales & Field Enablement
* Own the creation of enterprise-grade sales enablement assets, including executive decks, solution briefs, competitive battle cards, and customer case studies
* Enable sales, solutions, and customer success teams with clear product narratives and differentiation
* Support strategic deals by providing messaging guidance and competitive insights### Market, Customer & Competitive Intelligence
* Conduct customer research, win/loss analysis, and market assessments to inform messaging and positioning
* Maintain a comprehensive view of the competitive landscape and evolving buyer expectations
* Influence product strategy by surfacing market trends, customer feedback, and competitive signals### Executive, Analyst & Customer Messaging
* Support analyst relations efforts with positioning materials, briefings, and competitive context
* Partner with customer marketing on enterprise case studies, testimonials, and reference programs
* Ensure consistency and clarity of product messaging across website, campaigns, events, and executive communications### Qualifications
* 8–12+ years of product marketing experience in
** B2B SaaS** , with a strong focus on enterprise products
* Proven experience leading enterprise-scale product launches and go-to-market initiatives
* Deep understanding of complex buying committees and long sales cycles
* Demonstrated ability to communicate technical concepts in executive-level business language
* Strong cross-functional leadership experience with Product, Sales, Engineering, and Customer Success
* Exceptional written, verbal, and presentation skills###

Preferred Experience
* Background in enterprise software, platform SaaS, AI-enabled products, data, or infrastructure solutions
* Experience working with or supporting analyst firms such as Gartner, Forrester, or IDC
* Familiarity with multi-product portfolios and global go-to-market motions
* Experience in regulated or high-compliance industries is a plus###

What We Offer
* High-impact role with visibility across executive leadership
* Opportunity to shape enterprise product narratives at scale
* Competitive compensation, equity participation, and comprehensive benefits
* Collaborative teams based in
** Palo Alto and New York**### Compensation Base Salary Range::
$160,000 – $200,000 (location and experience dependent)
Additional::
Bonus, equity, and full benefits## At a glance

Location:

Palo Alto, CA and New York, NY

Employment type:

Full-time Location type:
On-site Department:
Product & Marketing