Manager, Global Social Monetization

The NFL’s Marketing department is seeking a Manager, Global Social Monetisation to support social revenue priorities across the League and all 32 clubs. The role tracks and reports on sponsored social content across the ecosystem, helps clubs optimise monetised assets through insights and best practices, and manages assigned partnership work streams. The manager collaborates across clubs, internal teams, and external partners, and manages at least one direct report.

• Function as the NFL’s day-to-day point of contact for all 32 clubs on social monetisation-related topics.
• Serve as a subject matter expert on branded content trends, platform opportunities, and strategies that help the League and clubs maximise revenue generated through social media.
• Develop and distribute playbooks, best practices, educational materials, benchmarks, and strategic recommendations for clubs and internal stakeholders.
• Analyse monetisation performance across club and League social channels and own tracking and reporting for League social monetisation initiatives, including sponsorship-related deliverables and business impact.
• Present insights, reporting, and recommendations through club meetings, trainings, internal stakeholder forums, and executive presentations.
• Help ope rationalise branded content and sponsored social deliverables for @NFL, ensuring timely execution and cross-functional alignment.
• Identify available social inventory and emerging monetisation opportunities, including opportunities with native platform monetisation programmes such as Facebook Content Monetization and X Amplify.
• Support strategic planning and execution for League content partnerships, including but not limited to Madden and Nike.
• Partner cross-functionally across a variety of departments and stakeholders to support key business objectives.
• Manage and mentor at least one direct report.

• Bachelor’s degree in marketing, communications, business, or another related field.
• Minimum of 5 years of relevant professional experience in social media, content partnerships, sponsorship, media, monetisation, or a related field.
• Strong understanding of social media platforms, including Tik Tok, Instagram, Facebook, X, Threads, Snap, and Reddit.
• Experience building or maintaining reporting frameworks.
• Exceptional written and verbal communication skills, with the ability to work effectively across levels.
• Familiarity with social analytics, sponsorship measurement, and monetisation reporting tools.
• Ability to create clear, visually compelling presentations, reports, and dashboards.
• Strong project management, organisation, and attention to detail across multiple work streams.
• Strategic, proactive, and solution-oriented.
• Collaborative and service-minded, with the ability to build trust across a range of stakeholder groups.
• Comfortable navigating evolving business areas and establishing clear processes where needed.
• Detail-oriented and able to thrive in a fast-paced environment with shifting priorities and deadlines.
• Embodies an enthusiastic, proactive can-do attitude.
• Embraces grit, free from ego or entitlement.
• Excel as a relationship builder, with the ability to influence.

• Prior sponsorship experience is a plus.
• Experience supporting sponsorship, partnership, or revenue-generating digital programmes.

• This role requires onsite presence at an NFL office or stadium location; remote and/or hybrid working options are not offered.
• In-person work at NFL offices is a top priority to collaborate more effectively, build stronger connections, and maintain the culture that drives success.
• No relocation assistance will be provided.
• Must be able to work nights and weekends during NFL gamedays,…