Manager, Global Consumer Insights & Research

New York, New York, United States

The NFL's Marketing Strategy, Planning & Insights team serves as a center of excellence for the League, shaping how the NFL grows fans, strengthens the brand, and drives engagement across the U.S. and international markets. The team brings together consumer insights, audience strategy, business planning, initiative‑level strategy, and performance measurement to ground decisions in fan understanding, market dynamics, and business priorities.

Partnering across business functions and key stakeholders (e.g., the 32 NFL Clubs, partners), the team delivers actionable insights, strategic guidance, and planning frameworks that inform both long‑term strategy and day‑to‑day decisions.

Within this team, Consumer Insights designs and conducts primary research, integrates syndicated and first‑party data, and delivers actionable insights across global fan development, brand health, media, live events, marketing effectiveness, partnerships, social responsibility, and player‑related priorities.

The Manager, Global Strategic Insights supports research development, analysis, and insights generation to inform global fan development and business growth. The role conducts and synthesizes primary research, syndicated sources, first‑party data, and market intelligence to ensure League wide decision‑making is grounded in a fan‑first perspective.

Responsibilities

• Monitor fandom, avidity, engagement, and brand health, as well as the drivers of and barriers to each.
• Analyze cultural, behavioral, and regional differences to identify opportunities to acquire, develop, engage, and monetize fans.
• Leverage NFL‑specific and macro landscape insights to support the development of audience‑level strategies by demographic, market, and other relevant segmentation lenses, such as engagement level and football knowledge.

Strategic Insights & Business Planning

• Support strategic analyses, forecasts, scenario planning, and performance measurement tied to near‑and long‑range priorities.
• Connect fan behavior, research findings, and marketplace trends to business opportunities and actionable recommendations.
• Develop executive‑ready presentations, memos, and key planning documents.

Consumer Insights & Research Execution

• Support qualitative and quantitative research from objective setting and methodology selection through questionnaire or discussion guide development, analysis, and reporting.
• Manage day‑to‑day stakeholder and vendor coordination, timelines, and deliverables across multiple projects.
• Synthesize primary research, syndicated data, first‑party information, and secondary sources into concise, story‑driven visuals and recommendations using best‑in‑class practices.
• Measure brand campaigns, creative effectiveness, audience sentiment, cultural relevance, and other equity measures across markets and fan segments.
• Analyze broadcast, streaming, direct‑to‑consumer, content, and emerging viewing experiences to inform audience growth, media, product, and marketing strategies.
• Evaluate new products, events, experiences, and fan engagement initiatives across the NFL ecosystem.

Stakeholder Partnership & Team Contribution

• Build collaborative relationships across the League, Clubs, markets, and external research partners, advocating for fan‑centric, insight‑driven decisions.
• Communicate complex research through clear, concise storytelling tailored to varied audiences.
• Coordinate multiple work streams while maintaining quality, timing, and business relevance.
• Support junior team members through coaching and project guidance, and improve research processes, reporting standards, and insight socialization.

Required Qualifications

• 5+ years of relevant experience in consumer insights,…