Commerce Media Campaign Lead

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

The Planner, Commerce Media is a member of a cross-functional team responsible for driving e-commerce, retail, and omnichannel growth for client accounts. This role supports the development and implementation of commerce media plans across retailer media networks and third-party platforms.

The position is both strategic and tactical, combining media planning, hands-on campaign management, optimization, reporting, and client communication. The ideal candidate brings curiosity, strong analytical thinking, and a desire to turn retail media and campaign data into actionable recommendations.

• Develop tactical commerce media plans across retailer media networks and third-party partners, including sponsored search, programmatic, retailer display, social commerce, audience-based buying, and remarketing.
• Execute, manage, and optimize digital media campaigns to meet or exceed client objectives and performance expectations.
• Ensure tactical plans align with broader commerce and brand strategies, and help connect retailer media with upper-funnel activity to create end-to-end media plans.
• Prepare media flowcharts, budgets, buying specifications, activation guidelines, creative requirements, insertion orders, and other campaign documentation needed for launch.
• Coordinate campaign setup, trafficking, implementation, quality assurance, troubleshooting, billing, and reporting across pre-launch and live campaigns.
• Monitor performance and provide clear recommendations on optimizations, risks, opportunities, and next steps.
• Partner with Analytics and other cross-functional teams on measurement, reporting, insight generation, and interpretation of results.
• Conduct research and contribute to media points of view, competitive reporting, client recommendations, and proposals for new opportunities.
• Build productive relationships with retailer media networks, platform partners, vendors, and sales representatives to assess the value and applicability of media opportunities.
• Identify innovation and test-and-learn opportunities across new approaches, partners, platform capabilities, and retailer offerings.
• Communicate campaign status, key milestones, success criteria, performance, and risks to internal teams and clients; escalate critical issues appropriately.
• Proactively recommend process improvements that strengthen collaboration, workflow, and campaign delivery.
• Participate in knowledge-sharing sessions and support the training or guidance of junior team members on client requirements, optimization strategies, and best practices.

• Bachelor’s degree or equivalent relevant experience.

• Experience in bid management, campaign management and optimization, digital media operations, media planning, ora related field.

• Experience with trafficking, campaign setup, activation, optimization, quality assurance, billing, reporting, and analytics.

• Working knowledge of retail media, e-commerce marketing, shopper marketing, programmatic, performance marketing, paid search, or digital investment.

• Experience with platforms such as…