Client Development Database Manager

Independent is growing. Reporting to the Business Director, the Client Development Database Manager is responsible for designing and implementing the information management system that enables brand-building and segmented marketing to existing and prospective visitors to the shows, and deepens engagement with high-value collectors, curators, and the media. This role is responsible for ensuring that the CRM (Hub Spot) is used effectively across the business.

The Client Development Database Manager will ensure data integrity and continually develop new reporting tools, liaising with the software vendor for additional customization.

In order to succeed in the role, the Client Development Database Manager:

• Understands the Independent brand strategy as well as the roster of gallery participants;
• Understands CRM features and functionality that could have an immediate and positive impact on marketing and sales results;
• Works with Marketing and Sales Senior Staff to map the visitor journey (online and offline);
• Works with Marketing and Sales Senior Staff to develop richer client profiles;
• Customizes data fields to mirror the visitor journey and yield useful reporting about visitor interest, engagement, and transactions;
• Applies the rubric for segmenting contacts in the CRM;
• Links galleries, artists, collectors, curators, and the media where relationships exist;
• Works with Marketing and Sales to manage the pipeline of prospects, visitors, and VIPs and reports on conversion efforts, sales, and visitor retention;
• Identifies emerging collectors who need information and education;
• Connects buyers and works that they might be interested in;
• Recommends digital content about galleries, specific artists, and works to re-ignite interest;
• Works with Marketing Director to enable targeted digital marketing campaigns to cross-promote galleries and artists;
• Uses web traffic, CTR on ads, and IG engagement to recommend campaign strategies;
• Leverages media coverage by pushing it to those who have expressed interest in galleries, artists, and Independent programming;
• Recommends dynamic lists for event invitations, e-announcements, previews, programming, and publications to increase conversion and retention;
• Tracks engagement and purchasing through every sales channel (physical and virtual spaces, fair booths, events);
• Continually provides actionable insights to the Sales, VIP, and Sponsorship team so that every staff member values the CRM as the single repository for up-to-date and accurate information about Independent’s audience;
• Partners with the Project Management team to ensure that naming conventions and reporting tools in the CRM are consistent whether for promotional or gallery sales efforts;
• Audits the CRM’s usage, compliance with data conventions, and addresses gaps in training;
• Ensures the CRM is optimized and the vendor follows through on bespoke enhancements.

• Minimum of 5 years marketing or sales experience
• Experience in using and/or administering a robust CRM
• Experience with AI integration and training AI agents to perform repetitive tasks
• Close working relationships across marketing and gallery sales teams
• Clear oral and written communication
• Passionate about the art world and driven to mine business intelligence about new collectors and emerging opportunities
• Meticulous and detail-oriented approach to all tasks
• Creative problem-solving
• Consistency and reliability
• Models a professional way of working
• Detail-oriented and capable of prioritizing and executing multiple tasks in a fast-paced environment
• Project Management certification or equivalent past project track record
• BA in Digital Marketing, e-Commerce, Data Management, Information Management
• Computer skills:
  Salesforce, Hub Spot, or another CRM, AI integration, MS Office Suite

$75,000 to $90,000