Senior Associate, Advertising Operations

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most - business outcomes. We're a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.

Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible.

As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open
- We value diverse perspectives and new ways of working.

Driven
- We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview:

Ad Operations continues to grow because we are experts in the art of trafficking digital ad campaigns, skilled at fighting ad fraud, and platform connectors. We are looking for individuals who love tech, are intellectually curious, can work well with others and on their own, and prefer proactive over reactive.

• Support the Associate Director and Supervisor on campaign execution and process evolution.
• Support the media and creative teams to activate digital campaigns (display, video, social, mobile, gaming and programmatic)
• Co-lead strategic conversations with client and media teams around technology integrations that can improve efficiency, range or quality of data, or support new media
• Support Associates in the basic aspects of the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data. Lead the more complex aspects of trafficking, including Floodlight tags, DMP integrations, network upgrades, and more
• Lead conversations with the media team on ways to work faster and smarter.
• Collaborate with Ad Tech Managers on process to prevent errors, to ensure consistency, to create a bomb-proof QA checklist
• Collaborate with vendors on behalf of creative agencies when troubleshooting is required
• Become a Subject Matter Expert on any number of technologies; keep yourself and the team up to date on the ever-evolving media landscape through regular research and writing POVs
• You may work across multiple clients, in which case we want you to share the best practices of each with the rest of the group in order to improve our output and standardize our work
• Use AI to support trafficking and routine QA checks, helping catch errors in campaign setup, creative, tags, and tracking
• Use AI to help identify pacing, delivery, or setup issues and provide a starting point for troubleshooting
• Use AI to automate repetitive tasks and support reporting, freeing up time to build stronger platform knowledge and campaign execution skills

• 2+ years of experience in digital media (agency or publisher side)
• A passion and/or skill for training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence
• Experience with digital platforms
  -knows the ins-and-outs of second-and third-party vendors, ad servers of all stripes (display, video, social, mobile), Tag Management Systems (GTM, Adobe, Signal, etc.), and/or VVF vendors (viewability, verification, and fraud prevention)
• Our clients are…