Analyst, Media Planning

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build asustainableeconomy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Analyst, Media Planning

Overview

The US Media Analyst assists with the development, execution, and measurement of integrated media campaigns across key business priorities, product launches, and audience segments. Reporting to the US Media Director, this role partners cross-functionally with Marketing, Finance, Product, Research, and Agency teams to ensure campaigns are delivered with operational excellence.

The Analyst works closely with the media agency to oversee campaign setup, execution, optimization, and reporting, helping drive effective and efficient media investments. This is an exciting opportunity for a media professional looking to expand their executional expertise while contributing to the growth of a high-profile brand and business in a fast-paced, collaborative environment.

• Support U.S. media team in planning and execution of integrated media campaigns across digital, social, video, search, programmatic,CTVand emerging channels.
• Track campaign launches andensureflawless execution.
• Assist with planning deliverables, including audience sizing, channel mix, partner consideration set, budget allocation, timelines, and approvals across internal and external partners.
• Work closely with the cross-functional marketing and product teams to manage programs and translate media results into clear and legible takeaways
• Support in media recommendations to internal teams and external merchants or issuer partners as needed
• Build strong relationships with the external media community, to help keep team informed of marketplace trends, partner landscape, and technological innovations impacting the industry
• Manage day-to-day plan changes/maintenance of media plans and performance reports ensuring accuracy
• Manage campaign budgets and annual commitments for specified programs, including managing monthly budget meetings with finance and external agency
• Serve as a day-to-day contact for media agency partners.
• Monitor campaign pacing, optimization recommendations, and budget management.

• Assistin developing campaign measurement plans and facilitate tagging implementation with internal digital marketing team
• Monitor campaign performance against media and marketing KPIs.
• Assist with executive-ready performance summaries and dashboards.
• Identify trends and recommend optimization opportunities.

• Plan and support NAM content strategy in sync with the AEO/ SEO work to drive content and page structures towards conversions..
• Coordinate with agency partners to help bring synergy to paid and organic efforts
• Developing high-quality, optimized content related to search marketing.
• Performing AEO/ SEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites.
• Staying updated with latest AEO/ SEO trends, including AI-powered search, and implementing them in day-to-day work.

• Partner with Consumer Marketing,Enterprise,Analytics, Finance, Procurement, and Creative teams.
• Coordinate cross-functional meetings and track key action items.
• Help ensure alignment across multiple concurrent initiatives.

• Stay informed on evolving media trends, consumer behaviors, and emerging…