Sports Affiliate Manager

Swatch Group is the world's number one manufacturer of finished watches. With its 16 watch brands, the Group is present in all price segments, and is also active in the manufacture and sale of jewelry, watch movements and components.

Swatch Group unites, among other companies, the following watch brands under its roof:
Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak. The Group has a strong distribution and multi-brand retail net with two sophisticated boutiques under the name of Tourbillon and Hour Passion. Swatch Group is also an important player in advanced nanomechanical, nanoelectronic and Bluetooth technologies essential to watchmaking and other industries.

As a Sports Affiliate Manager with Swatch Group U.S., the position is responsible for developing, executing, and maximizing the impact of the brand's sports marketing partnerships throughout the United States. This role oversees the strategic activation and day-to-day management of professional sports partnerships, brand ambassadors, agency relationships, media opportunities, and event activations to drive brand awareness, consumer engagement, and commercial performance.

The Sports Affiliate Manager serves as the primary liaison between Tissot U.S., Global Headquarters, sports organizations, teams, athletes, agencies, and media partners to ensure successful execution of partnership objectives and alignment with brand strategy.

• Lead the execution and management of all U.S. sports partnerships, including the NBA, NBA Team Partners, MotoGP, World Superbike, UCI, and future sports affiliations.
• Oversee partnership activations, contractual deliverables, press conferences, ambassador appearances, media tours, and special events.
• Manage relationships with sports properties, agencies, athletes, ambassadors, and key stakeholders to maximize partnership value and visibility.
• Coordinate brand presence at sporting events and ensure contractual assets and benefits are fully utilized.
• Identify opportunities to enhance existing partnerships and develop innovative activation strategies.
• Support the negotiation, renewal, and evaluation of partnership agreements in collaboration with headquarters and senior leadership.

• Manage planning and execution of sports-related events, hospitality programs, appearances, and promotional activities.
• Coordinate logistics with external agencies, sports organizations, partners, and internal stakeholders.
• Represent the brand at industry events, partnership meetings, networking opportunities, and sporting events.
• Facilitate watch consignments, product placement initiatives, and promotional support for partnership activations.
• Ensure all events and activations are executed in accordance with brand standards and organizational objectives.

• Coordinate press events, media interviews, partnership announcements, and promotional campaigns.
• Work closely with internal and external public relations teams to secure earned media coverage across sports, lifestyle, luxury, and business media outlets.
• Support development and distribution of press materials, media releases, and partnership communications.
• Collaborate with Marketing, Social Media, and Ecommerce teams to develop content that amplifies sports partnerships and drives consumer engagement.
• Support the creation and execution of integrated campaigns across social media, digital, retail, and experiential channels.

• Develop activation plans that leverage sports…