Assistant Manager, Social and Content; PPD DMI

Job:
Assistant Manager, Social & Content

Position type:
Permanent

Employment type:

Full - Time

Location:

New York - New York

Country/Region: USA

Overview:
Responsible for supporting and managing the Brand's social platform activity across all owned channels, with a strong emphasis on staying culturally connected and responsive, proactively identifying and jumping into relevant trends, conversations, and cultural moments in real time. This role drives organic content strategy, analyzes and reports on performance, and works to maximize engagement across all platforms by balancing planned brand storytelling with agile, timely participation in the broader cultural conversation.

• Contribute to organic social media strategy across key platforms (e.g., Instagram, Tik Tok, You Tube, Reddit), including narratives, content sourcing (UGC), and copywriting, with a focus on real-time relevance, cultural fluency and GEO.
• Manage social media content calendars, ensuring seamless cross-functional team alignment while leaving room for reactive, trend-driven content.
• Keep brand social media guidelines up to date, including a "trend response" framework/tone-of-voice guardrails so the brand can move quickly and confidently on trending topics.
• Monitor and adapt to platform algorithm changes, feature updates, and best practices, with particular attention to how trends and virality mechanics evolve on each platform.
• Identify and test emerging content opportunities and formats that are native to the social platforms, prioritizing early adoption of trending formats, sounds, memes, and challenges relevant to the brand.

• Build agility into content calendars, balancing planned content with flexibility to react quickly to trends, memes, and cultural moments as they emerge.
• Create content for native platforms using internal content creation resources, AI, and graphic design tools, with an emphasis on fast-turnaround, trend-responsive content.
• Proactively engage in brand-relevant conversations, cultural moments, and trending content daily, identifying, evaluating, and executing timely brand participation where appropriate.
• Manage conversation routing rules and customer care workflows in Sprinklr across markets, ensuring timely, consistent responses.

• Analyze organic content performance to extract data-driven insights, optimizing social media strategies and ROI using Sprinklr & Dash Social.
• Track the performance of trend-jacking and cultural-moment content specifically, to refine future response strategy and understand what resonates with each platform's audience.
• Report on response time and engagement lift from trend/cultural participation

• Collaborate with country teams for global relevance and local resonance, including flagging trends and cultural moments that may have cross-market applicability.
• Partner with top markets to highlight online retailer and creator opportunities on global channels.

• 1-3 years of experience in Social Media, Content, Communications, or Marketing (digital and copywriting experience a plus)
• Strong understanding of social media trends, platform best practices, and consumer insights, with the ability to translate these into content that resonates across diverse audiences
• Proficiency in Canva or similar social/graphic design tools;
  Mac proficiency
• Strong project management, organizational, and prioritization skills, with the ability to manage multiple content streams and deadlines
• Solid quantitative/data analysis skills to inform content and strategy decisions
• Excellent written and verbal communication skills
• Collaborative, proactive mindset with the…