Marketing Manager Dumbo

Position: Marketing Manager (Full Time, Dumbo)
Location: New York

Opportunity Overview:

The Marketing Manager will work directly alongside our Creative Director in our Dumbo Studio, building our direct-to-consumer channel from a strong foundation: a magnetic physical space, deep partnerships with loved artists & cultural institutions, and a brand that's earned its place in the world.

Together you'll translate Apply's brand vision into a content strategy across channels — developing the content calendar end-to-end, planning & producing content in partnership with our creative team & partners, and continuously testing, learning, and refining your approach based on what's working. The ideal candidate brings a unique blend of visual acuity (can spot a hero image in a photo dump);

an ear for great copy (knows how to make a caption hit); and operational excellence (highly organized & effective at cross-functional creative collaboration).Specific Responsibilities:

- Develop and execute Apply's content calendar across e-comm & social: setting the strategic priorities each week; managing content production; evaluating performance with a metrics-native approach; and iterating as we learn.  - Partner with our creative team to produce engaging social content with a focus on core brand messages & repeatable franchises. Manage engagements with freelance & influencer talent to complement in-house content production.  

- Write copy for e-comm & social; manage community conversations (DM’s, comments) with sensitivity to brand voice.  - Understand brand guidelines of licensors & draft campaigns for their/Creative Director approvals.  - Produce campaigns that encourage UGC (user-generated content), referrals, and repeat engagement.  - Track & report on engagement metrics, identifying insights to grow community reach.  - Leverage our credibility with artists, studios, museums, and independent retailers to grow audience through collaborative content and cross-promotions.

Qualifications:

- Experience in brand marketing & content production. Candidates will be evaluated first & foremost on their creative portfolio (ex: social media marketing, art direction, editorial & UGC campaigns, graphic design, and copywriting).  - A genuine, unerring eye for visual culture — able to both identify & shape strong creative even where you aren't the one making it, as well as able to produce great creative yourself when needed (can take a grid-worthy product or editorial image in a pinch).  

- Track record of building or growing a community (Digital + IRL) on any platform, in any format; we care more about the instincts & methods used than the channel or the ultimate audience/growth metrics.  - Strong copywriting instincts — you can shift between caption, email, e-comm copy with a strong sense of brand voice.  - Comfortable operating as both strategist & executor;

this is a hands-on role at a small, fast-moving team.  - IRL-oriented: excited by studio events, pop-ups, and activations as community-building tools and content opportunities.  - Exceptionally organized: licensor relationships and campaign approvals never fall through the cracks on your watch.  - Based in New York City: this role will be based in our Dumbo studio alongside our Creative Director & design team.  

- Scrappy & commercial: you know how to spend money to make money, but do it as if it were your own.  - Low ego, high taste: you take the work seriously without taking yourself too seriously.  - Fluent in core creative tools (ex: Adobe, Figma, Airtable, Claude); ready to learn new tools & automate creative operations where possible.

Compensation & Benefits Overview:

The target salary for this role is $80, base (commensurate with experience) + performance bonus, along with a competitive equity package. Apply provides a range…