Team Lead, Display and Video Marketing
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-10-18
Listing for:
Curastem
Full Time
position Listed on 2026-10-18
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Management, Marketing Strategy
Job Description & How to Apply Below
Team Lead, Display and Video Marketing6h ago
• New York, NY•$130,200–$167,400
• Entry-level
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About the jobThis is a role for someone ready to step up from expert individual contributor to first-line people leader. You will be accountable for results, energized by coaching others, and rigorous enough to hold the bar on data quality, testing discipline, and creative execution.
Responsibilities
* Lead and develop a team of Display & Video specialists, providing regular 1:1s, clear performance feedback, and visible growth opportunities.
* Own the setup, management, and day-to-day optimization of Display & Video campaigns across You Tube, Google Demand Gen, and additional non-Google programmatic channels (Amazon DSP, App Lovin, The Trade Desk, etc.), ensuring KPIs are met and budgets are paced efficiently across markets.
* Drive a structured testing agenda - running A/B tests and audience segmentation experiments across CPAs, ROAS, and retention metrics, and translating results into repeatable playbooks.
* Partner cross-functionally with CRO, Creative, Brand, and Product teams to ensure a seamless user journey from click to first subscription.
* Work closely with the Tracking and Creative Teams to launch new partners.
* Coordinate aligned messaging across ad creative alongside the Brand and Creative production teams, leading a continuous feedback loop of testing and learning, collaborating closely with the Brand team and relevant Performance Marketing channels.
* Collaborate with the Marketing Analytics and AdTech teams to support the integration of display & video marketing data into Marketing Mix Modelling (MMM) and other core measurement frameworks.
* Identify and close technical or setup gaps that impede channel efficiency, partnering with Product and Tech stakeholders where needed.
* Maintain team documentation, reporting dashboards, and marketing calendars to ensure the Display & Video Marketing team operates efficiently and at scale.
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