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Assistant Director of Retention and Acquisition, Annual Giving

Job in Eggertsville, Erie County, New York, USA
Listing for: University at Buffalo
Full Time position
Listed on 2026-10-19
Job specializations:
  • Marketing / Advertising / PR
    Fundraising / Charity, PR / Communications, Marketing Communications, Digital Marketing
  • Non-Profit & Social Impact
    Fundraising / Charity, PR / Communications
Salary/Wage Range or Industry Benchmark: 60000 - 65000 USD Yearly USD 60000.00 65000.00 YEAR
Job Description & How to Apply Below
Location: Eggertsville

University at Buffalo is hiring an Assistant Director of Retention and Acquisition, Annual Giving. This role involves developing and executing strategies to acquire new donors, retain existing supporters, and enhance donor engagement through data-driven personalized outreach and compelling storytelling. The position requires collaboration across various University Advancement teams to align fundraising and engagement efforts and testing innovative approaches to donor relations.

Highlights
  • Develop and implement donor retention and acquisition strategies targeting various donor segments to boost participation and philanthropic support.
  • Utilize donor data, audience insights, and campaign metrics to drive strategy and personalize multi-channel outreach.
  • Create compelling communications that demonstrate philanthropy's impact on student success, research, and innovation.
  • Collaborate with colleagues across Annual Giving, Alumni Engagement, Donor Relations, Stewardship, Advancement Communications, and Prospect Research.
  • Engage in creative problem-solving, continuous improvement, and professional development within a high-performing team culture.
  • Required skills include proficiency with Microsoft Office Suite, multi-channel campaign experience (email, digital, direct mail), data analysis, audience segmentation, project management, and strong written and verbal communication.
  • Must have a bachelor's degree and at least 2 years of relevant experience in annual giving, fundraising, marketing, or communications.
  • Salary range is $60,000 to $65,000 for this full-time position with the UB Foundation Activities department.
  • Focus on building strong donor relationships through analytics, storytelling, and relationship-building to support philanthropic goals.
  • Position is part of University at Buffalo's Division of University Advancement following their $1 billion Boldly Buffalo campaign.
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