Social Media Producer

Time+Tide Watches is a leading global watch media platform and retailer, founded in 2014 and known for its in-depth editorial content, video, and curated retail services. The company combines storytelling, expert knowledge, and high-quality production to engage watch enthusiasts around the world. Team members collaborate on articles, video features, and social media content that highlight both established and emerging watch brands.

Working at Time+Tide Watches offers exposure to the global watch industry, digital media, and e-commerce in a creative, fast-paced environment.

Time+Tide is recruiting a Social Media Producer to execute our content strategy across You Tube, Instagram, and Tik Tok. This hands‑on role sits at the intersection of media and retail, supporting both editorial storytelling and retail communications across our UK, US, and AU markets.

You’ll be responsible for the day-to-day creation, editing, and scheduling of social content that brings the world of watches to life – from product launches and brand partnerships to organic editorial content. This role requires someone who can move seamlessly between shooting a watch unboxing, designing Instagram carousel cards, writing sharp captions, and editing Reels – all the while maintaining the editorial standards and brand voice that make Time+Tide “the home of watch culture”.

• Produce 15-20 short-form video assets per week for Instagram Reels, Tik Tok, and You Tube Shorts
• A seasoned cutdown editor – extracting maximum value from source videos through reformatting and repurposing for each platform
• Shoot original social content including product details, pieces to camera, wrist shots, and behind-the-scenes footage
• Design social graphics, product cards, and branded templates in Canva
• Comfortable directing and appearing on camera when required (e.g. presenting, voiceovers, behind-the-scenes content)
• Edit short-form video content with platform-specific optimisation (hooks, CTAs, product integration)
• Capture retail-focused content at showrooms, events, and brand activations

• Schedule and publish posts across Instagram, Tik Tok, and You Tube
• Write engaging, on-brand captions that speak to watch enthusiasts at all levels
• Manage community engagement (responding to comments, DMs, basic community moderation)
• Have a keen interest in social trends, audio, and formats to maximise reach and engagement
• Collaborate with regional content creators and freelancers across UK/US/AU
• Track content performance and optimise based on platform analytics
• Ideate and execute content with a data driven approach
• Maintain brand consistency across all social touchpoints
• Support Social Media Director’s strategic content initiatives through hands‑on execution
• Working with the Head of Video to maintain a consistent style and tone across all creative video assets
• Working with the Digital Editor to ensure retail commercial sales objectives are supported with superb social content
• Create content for brand partnership activations and sponsored campaigns
• Support the Paid Social schedule by creating ad‑ready creative assets from briefs

• 2-3+ years of hands‑on social media production experience (shooting, editing, publishing)
• Tik Tok expertise:
  Demonstrated success creating native Tik Tok content with proven engagement
• Strong video editing skills using Adobe Premiere, Cap Cut, or similar tools
• Expert-level Canva skills for creating graphics, cards, and branded templates
• Excellent copywriting ability – sharp, witty, platform‑appropriate captions
• Genuine interest in watches and luxury retail (you don’t need to be an expert, but you need to care)
• AI-Driven Execution:
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