Integrated GTM & Product Marketing Lead

Global Integrated Marketing Lead (Freemium)

New York, Hybrid (3 days in office)

We’re not just a company; we’re a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands, Norton, Avast, Life Lock, Avira, AVG, Reputation Defender and CCleaner, unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we’ve built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity.

When you’re thriving, you’re unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn’t some distant reality, it’s the world we live in, and we’re ready for it. If you’re ready to push boundaries and be part of something bigger, join #Team Gen.

Our hybrid work style (3 days in the New York office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.

The Global Integrated Marketing Lead, Freemium is a senior individual contributor role responsible for shaping how we show up in market through compelling storytelling, sharp campaign thinking and integrated go-to-market execution across our freemium portfolio:
Avast, AVG, Avira and CCleaner, with a primary focus on Avast.

The Freemium Marketing team is responsible for commercializing Avast, AVG, Avira and CCleaner, some of the most recognized names in consumer cybersecurity. Working closely with Product, Growth Marketing, Analytics, Creative, Lifecycle Marketing and Regional teams, the Freemium team brings new products and features to market, shaping how customers discover, understand, adopt and upgrade across the portfolio.

The team combines product marketing, integrated marketing, customer insights and commercial strategy to drive engagement, free to paid conversion and long term business growth. The team operates in a fast-paced environment where customer insight, commercial thinking, data-driven decision making and AI-enabled marketing practices come together to deliver meaningful business impact at scale.

• Own the brand and campaign narrative across the Freemium portfolio, from high-level positioning to the copy that lands with consumers
• Develop customer-centric stories that cut through, connect emotionally and clearly communicate product value
• Create compelling messaging and assets for product launches, campaign initiatives and always-on marketing
• Ensure consistent, on-brand storytelling across all customer touchpoints and channels

• Lead go-to-market planning and execution across new product launches, campaign initiatives and strategic marketing programs
• Define target audiences, key messages, launch priorities and success metrics
• Partner closely with Product teams to understand the roadmap, shape go-to-market strategies and ensure marketing is aligned to product direction and customer needs
• Drive launch and campaign readiness, coordinating execution across cross-functional stakeholder groups

• Develop integrated marketing plans across paid, owned, lifecycle, affiliate, partner and regional channels, working closely with global regional teams to adapt and localize programs for key markets
• Partner closely with Growth Marketing teams on acquisition strategy, audience targeting, offer development and launch execution
• Ensure messaging and marketing programs are optimized to drive acquisition, engagement, conversion and…