Manager, Paid Search

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation; we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.

Curious -A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open -We value diverse perspectives and new ways of working.

Driven -We are ambitious, rigorous,self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

The role of the Manager, Paid Search is to be the day-to-day steward of search media for assigned brands and lead search campaign development, activation, and innovation. The Manager, Paid Search is expected to apply search mastery to deliver against client goals, and will work closely with the Associate Director in the development and communication of all search strategy while owning tactical execution.

In addition, the Manager is responsible for day-to-day management of the Paid Search Analyst(s), including both project management to ensure timely delivery of all tasks and career development.

• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery.
• Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process.
• Provide direction to Search Analyst(s) to conduct and analyze keyword and audience research necessary to build a new campaign.
• QA and oversee trafficking of approved plan into search platforms.
• Ultimate oversight for all day-to-day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts).
• Responsible for Search Analysts’ management of campaign budgets, pacing and bid adjustments.
• Development and recommendation of optimizations and/or testing plans.
• Pull data and research components needed for new business pitches.
• Contribute to development of agency level POVs on industry happenings.
• Primary party responsible for customization of agency POVs for individual clients.
• Utilize AI-powered platform features, such as smart bidding, audience signals, and performance forecasting, to drive efficiency and improve campaign outcomes.

• 3+ years of paid search experience, ideally in an agency environment
• Previous leadership/supervisory experience is strongly preferred
• Deep familiarity with search platforms, specifically Microsoft Ads, Bing Ads, and Google Ads
• Mastery of all relevant tools for reporting, analytics, and competitive analysis
• Expertise in core MS Excel functions (VLOOKUP, pivot tables, data visualization)
• Proven leadership ability, along with excellent written, verbal, and…