Senior Manager, Marketing - Venue

• Medical, Dental, and Vision Coverage
• 401(k) Retirement Program with Employer Match
• Life and Disability Insurance Plans
• Ancillary Insurance Plans
• Employee Assistance Program
• Fertility & Family Forming Support and Resources
• Pet Insurance
• TAO Marketplace
• Employee Discounts
• Time off and much more!

The role of Senior Marketing Manager is responsible for executing the annual marketing plans, strategies, and programs for the company’s New York fine dining and cocktail portfolio, including flagship restaurants and cocktail lounges. This role leads with public relations and brand reputation: managing retained PR agencies, cultivating relationships with food, beverage and lifestyle press, building the public profiles of chefs, sommeliers and bar talent, and driving awards, accolades and critical recognition for each concept.

Day-to-day responsibilities also include social media content strategy and paid social, Website and third party listing management, e-newsletters, menu and seasonal launch campaigns, spirits and wine brand partnerships, and the creative process with the design team. The Senior Marketing Manager will develop new and innovative marketing concepts, form partnerships with like-minded luxury and culinary brands, and contribute creatively, strategically, and analytically to the overall marketing planning and execution process, while managing all marketing budgets and delivering measurable ROI and venue revenue growth.

• Fully manages all social media strategies, planning and tactics including original content creation, content calendar development, copywriting, and managing all paid social ad placement for several assigned venues
• Ensure all Websites for assigned venue(s) are continually maintained with up-to-date information and relevant content
• Ensure third party sites such as Open Table, Yelp, Trip Advisor, Google My Business are maintained
• Develop monthly e-newsletter content for assigned venue(s)
• Develop original content for social media, Websites, 3rd party Websites, and in-venue activations
• Assist with the creation and full implementation/execution of marketing campaigns
• Hold/attend weekly and monthly meetings with venue-level management and marketing teams to discuss current marketing plans, activations, and upcoming events
• Facilitate photography and videography shoots with or without a professional photographer/videographer to generate original content for all forms of marketing
• Collaborate with hotel, landlord, and neighborhood partners where applicable on co-marketing, packages and cross-promotion that benefit assigned venue(s) and leverage partner channels
• Assist in the development and execution of annual business and strategic marketing plans to increase traffic and revenue at assigned venue(s)
• Create monthly KPI reports for all social and digital activities for assigned venue(s) and provide recommendations on how to better the marketing programs based on analytical results found within the reports
• Develop and manage spirits, wine, and luxury lifestyle brand partnerships that drive revenue, elevate the guest experience and generate press-worthy programming
• Closely monitor competitors’ programming and venue activities
• Stay abreast of marketing trends and develop strategies to maintain a competitive advantage
• Conduct marketing research when needed, share finding presentations with the management, and provide recommendations to increase revenue
• Aid in the development of brand strategies and manage tactical execution
• Manage re-branding / re-positioning efforts when needed and enforces brand standards
• Keep key hotel departments/partners abreast…