Senior Manager, Brand Marketing

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learningopportunitiesandthe chance to make a lasting impact on our business, restaurants, and communities.

As a member of the #Shack Fam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Reporting to the VP of Brand Marketing, this role leads the strategic development and creative execution of integrated brand and product campaigns. The Senior Manager turns business goals, guest insight, and brand strategy into sharp, inspiring briefs; guides agency and internal creative teams from idea through final production/execution; and ensures every campaign is expressed cohesively cross-functionally, across paid media, social, hospitality, merchandising, culinary, and other guest touchpoints.

Campaign strategy and briefing: Translate business priorities, audience insight, and brand strategy into clear campaign strategies and exceptional creative briefs with a focused problem to solve, a motivating idea, and actionable channel guidance.

Creative and agency leadership: Lead external agency partners and internal creative teams through briefing, work sessions, reviews, feedback, and decision-making. Raise the strategic and creative bar while keeping teams focused on the core campaign idea.

Integrated campaign orchestration
:
Unify paid media, social, hospitality, merchandising, culinary, PR, growth, regional, and other partners around one campaign strategy. Clarify how the idea should flex by channel without losing its meaning or distinctiveness.

Asset delivery and media readiness: Own the end-to-end creative workstream, from the integrated asset plan and production calendar through approvals, quality control, trafficking readiness, and on-time delivery of final assets and specifications to media partners.

Brand stewardship: Apply and protect Shake Shack’s brand positioning and standards across campaign ideas, partnerships, and creative outputs, ensuring the work is recognizable, relevant, and consistent.

Partner with media, growth, research, and analytics teams to define success measures, review campaign performance, and turn results into clear implications for future briefs and creative development.

Working to process POs, Invoice and set-up vendors within Workday

• Create alignment early by defining the campaign idea, roles, decisions, milestones, dependencies, and approval path before execution begins
• Build practical, visible workflows that give internal teams, agencies, and leaders a shared view of priorities, timing, feedback, risks, and next steps
• Anticipate roadblocks, close gaps, and move decisions forward without waiting to be asked
• Balance strategic ambition with delivery discipline, knowing when to push the work and when to simplify to protect quality, timing, and impact
• Communicate clearly and concisely in briefs, creative feedback, status updates, presentations, and executive discussions.
• Operate as a collaborative integrator across teams. This role does not own the total go-to-market plan, but is accountable for ensuring the campaign idea is understood and powerfully expressed across every relevant channel and asset
• Confident and comfortable securing cross-functional approvals from legal, operations, regional and more.

• 6-8 years of…