Temporary Senior Manager, Lifecycle Marketing

Viceroy Hotels & Resorts offers a fresh take on hospitality, centered on the richness of experiences and cultural connection. A leader in modern luxury, Viceroy is committed to creating unique, immersive experiences that allow guests to craft unforgettable narratives rooted in the authenticity of each destination.

Viceroy’s portfolio of hotels and resorts can be found in a diverse array of breathtaking and inspiring locations including Los Cabos, Santa Monica, Chicago, Riviera Maya, Kopaonik, Snowmass, Washington D.C.,St. Lucia, and Portugal’s Algarve, with a forthcoming resort in Sun Valley, Idaho slated to open in summer 2026.

Viceroy Hotels Corporate Office - New York

We are seeking a Temporary Senior Manager, Lifecycle Marketing to join our team for an anticipated 6-month assignment, with the potential for an extension based on business needs. This role is expected to support approximately 30-40 hours per week.

General Responsibilities include but not limited to:

Working closely with the VP, Growth & Digital, you will lead lifecycle campaigns and contribute to a broader range of digital marketing initiatives, from acquisition and discovery through booking, pre-arrival and repeat stays.

Email, SMS and CRM will be major areas of ownership, including our Klaviyo rollout and lifecycle roadmap. Alongside that work, you will actively support affiliate marketing, SEO, generative engine optimization (GEO), digital reporting and website conversion initiatives. These are ongoing parts of the role, with priorities set across the broader digital roadmap.

You will manage campaign planning, work directly with property teams and agencies, and personally build, test and launch initiatives. We’re looking for a versatile digital marketer with deep Klaviyo expertise, strong technical fluency and advanced practical AI skills who can move comfortably between strategy, analysis and execution.

Lifecycle strategy, email and SMS

• Develop the lifecycle strategy and CRM roadmap across the brand and properties, including email and SMS. Partner with Klaviyo and developers on migration, data mapping and integrations.
• Build and optimize email and SMS campaigns, segmentation and personalization using guest behavior, reservation history, preferences, engagement and loyalty status.
• Plan how brand and property communications work together, including cross-property discovery, contact frequency and audience exclusions.
• Build and optimize transactional, pre-arrival, welcome, abandoned cart, browse abandonment, post-stay, repeat-stay and OTA-to-direct journeys.
• Establish a testing program to improve conversion, retention and direct revenue.

Campaign calendar and property execution

• Manage the lifecycle campaign calendar and coordinate with the broader digital marketing calendar, aligning email, SMS, property offers, affiliate promotions and website updates.
• Work directly with property teams to gather briefs, content and approvals, keeping campaigns on schedule.
• Build, QA and launch brand and lifecycle campaigns in Klaviyo, and equip property teams to execute their newsletters through templates, training and quality review.
• Create reusable templates and processes that scale across properties while preserving each hotel’s identity.
• Coordinate with brand, creative and revenue teams to ensure accurate offers and a consistent guest experience.

Digital reporting, testing and optimization

• Maintain reporting across email, SMS, affiliate, website and other digital channels, with clear insights and recommended actions for corporate and property teams.
• Track conversion, direct revenue, repeat bookings, database growth and channel efficiency; evaluate attribution and compare CRM results with GA4.
• Identify…