Marketing Procurement & Operations Manager

Department: Marketing

Employment Type: Full Time

Location: HQ - New York, NY

Compensation: $80,000 - $85,000 / year

The Marketing Procurement & Operations Manager serves as the merchandise backbone of Fernway’s Marketing organization, ensuring the people, projects, merchandise, and processes that support our marketing efforts move efficiently from planning through execution. This role owns the operational management of Fernway’s continuous marketing planning cycle, oversees the end-to-end marketing merchandise supply chain, and leads cross-functional strategic initiatives that improve execution, scalability, and organizational effectiveness across the department.

To thrive on the Fernway Marketing Team, you should enjoy bringing structure and organization to complex projects, take ownership from start to finish, and anticipate what teams need before they ask. You communicate clearly and proactively across departments, operate with a consistent sense of urgency, and pay attention to the details that keep projects moving. You’re equally comfortable solving immediate problems and building better systems and processes that help the team work more effectively over time.

Critical Responsibilities:

• Develop and maintain a network of domestic and international suppliers.
• Identify new manufacturers and vendors for promotional merchandise, apparel, retail displays, fixtures, and other commercial goods.
• Continuously evaluate existing suppliers to improve pricing, quality, reliability, and production capabilities.
• Manage supplier negotiations, quotes, purchase orders, production timelines, and freight.
• Oversee inventory planning, replenishment, and distribution of recurring commercial goods.
• Build scalable systems for tracking procurement, inventory, vendor performance, and spending.
• Partner with Marketing, Commercial, and Operations to anticipate upcoming merchandise requirements.

Marketing Merchandise Supply Chain

• Own Fernway’s end-to-end marketing merchandise supply chain, ensuring promotional products, apparel, retail displays, fixtures, event materials, and branded assets are delivered accurately, on time, and within budget.
• Source and manage domestic and international manufacturing partners for marketing merchandise and promotional materials.
• Manage the complete merchandise lifecycle, including supplier sourcing, quotations, budgeting, purchase orders, production schedules, approvals, payment tracking, freight coordination, shipping, and final delivery.
• Partner with Operations, Commercial Directors, and Field Marketing Managers to coordinate distribution across all markets while ensuring each team has the information and resources needed for successful execution.
• Continuously evaluate suppliers, costs, production quality, and logistics processes to improve efficiency and reliability.

Marketing Planning & Program Management

• Support the operational management of Fernway’s continuous marketing planning process, maintaining a rolling 12-14 month planning horizon across global initiatives and state-specific programs.
• Build and maintain detailed project plans, timelines, milestones, dependencies, and execution calendars for all major Marketing initiatives.
• Monitor project progress, identify risks, resolve roadblocks, and proactively communicate status updates to stakeholders and leadership.
• Coordinate cross-functional collaboration between Marketing, Commercial, Operations, Regulatory, Product, Finance, and external partners to ensure projects remain aligned and on schedule.
• Lead recurring planning meetings, project reviews, and execution updates while maintaining clear accountability for deliverables across the organization.

Operational…