Instagram Creator - Launch Campaign

We're requesting a quote for 3 original Instagram Reels (one per week over 3 weeks), each reshared to your stories, followed by one of our reels shared to your stories.

Keepers Racing is building a real racing team from karting to Formula 1, where drivers earn their seat on talent alone — not a checkbook . We already have karts, a trailer, a home track, and a full race season starting this spring. Our next milestone is acquiring a Formula 4 car. We're documenting the entire journey and building a community that helps scout drivers, vote on team decisions, and grow with us from day one.

We're launching on Instagram with a 3-week content blitz designed to build an audience of 3,000–6,000 invested followers before we drop a public casting call for drivers. We want creators to help us amplify the launch, reach new audiences, and establish Keepers Racing as a movement people want to be part of.

This is not an app download, a discount code, or a product review. Keepers Racing is a real sports team with a genuine social mission: break the pay-to-play model that filters out the best racing talent in the world. The founder, Ed Cravo, is funding the operation out of his own recruiting company. No investors, no gimmicks. The karts are in the garage.

The races are on the calendar.

The content hook is simple and universal: what if the best athletes never get a chance to compete because they can't afford it?

That's true in motor sport more than any other sport on earth. A karting season can cost $15,000–$30,000. An F4 season runs $250,000+. It can take millions invested by the drivers alone to finally reach Formula
1. Keepers Racing exists to prove there's another way.

We're looking for creators who can support our 3-week launch window with content that introduces Keepers Racing to their audience. The format is flexible, but the core ask is:

We'll provide our launch Reel and key clips. Creators can react, duet, stitch, or create their own take on the mission. The hook — "this guy is building a racing team from scratch where talent is the only currency" — writes itself.

Motorsport has the most extreme version of this problem, but every athlete understands the concept of access and opportunity. Creators who can frame this through their own sport or experience will land hardest.

The primary KPI is follower growth on Instagram. Every creator touchpoint should include a clear call to follow the account.

In the final week, creators can hint that Keepers Racing is about to open applications for drivers. "If you know someone who should be racing but can't afford it — follow @Keepers Racing this week."

You do not need to know anything about racing to make this work. The strongest angles are universal:

Everyone roots for someone building something from nothing. A founder funding a racing team out of his own pocket to give talented kids a shot — that's inherently compelling.

Every athlete has experienced or witnessed the cost barrier. Motorsport is the extreme case, but the emotion is universal. "Imagine if NBA tryouts cost $250K."

A karting season costs more than most people's cars. An F1 seat can cost $30M+. These numbers stop the scroll and start conversations.

The hypothetical that launched the mission. "What if the next Lewis Hamilton is working at a gas station right now?" Emotional, shareable, taggable.

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