Student Graphic Design Assistant Specialist

The New Store, The New School's official campus retail store, is seeking a Student Graphic Design Assistant Specialist to support marketing and merchandise initiatives through graphic design, content creation, social media and email marketing.  The position reports to the Associate Director. A successful candidate will be reliable, detail-oriented, customer-focused, and able to work collaboratively in a fast-paced environment.

This position will create graphics for advertising and merchandise, assist with social media planning, photography, video, and posting, and contribute to email and mass marketing campaigns. This is an opportunity to gain hands-on experience creating real-world creative content while helping shape The New Store’s visual identity and connection with the university community.

** RESPONSIBILITIES
* *** Graphic Design & Creative Development
*** Create digital and print marketing materials for The New Store, including social media graphics, email graphics, advertisements, posters, signage, and promotional materials.
* Develop original artwork for merchandise and assist with mockups, adaptations, and production-ready files for apparel, accessories, gifts, and special collections.
* Maintain organized creative files and ensure designs follow The New School's brand standards, visual identity, and licensing requirements.
* Collaborate with Store staff to brainstorm and develop creative concepts that support merchandise, marketing, and business objectives.###
** Social Media & Content Creation
*** Assist with planning and executing social media campaigns, including content calendars, photography, video, posting, and promotional copy.
* Capture and create engaging content featuring merchandise, Store activities, events, product launches, and other initiatives, including occasional motion graphics or animation.
* Schedule and post approved content, track social media analytics, and provide insights and ideas based on audience engagement.
* Help maintain a consistent visual identity and voice across The New Store's social media channels.
** Email & Mass Marketing
*** Assist with planning and developing email and mass marketing campaigns promoting merchandise, events, promotions, and Store initiatives.
* Create graphics, promotional copy, and other visual assets for email and digital marketing campaigns.
* Assist with formatting, scheduling, and distributing approved communications.
* Track campaign engagement and help identify opportunities to improve future marketing efforts.
** Merchandise & Marketing Support
*** Assist with creative development for new merchandise collections, special projects, product launches, and seasonal campaigns.
* Research design trends, student interests, and creative opportunities to inform merchandise and marketing initiatives.
* Assist with product photography and visual assets for online merchandise listings, promotions, and displays.
* Collaborate with Store staff and university partners on creative and promotional projects as assigned.
** Community & Professional Development
*** Take on increasing responsibility for creative projects while developing skills in graphic design, marketing, social media, content creation, and merchandise development.
* Build professional portfolio experience through real-world design and marketing projects, where appropriate.
* Participate in training and professional development opportunities and set developmental goals with a supervisor.
* Communicate creative ideas, receive and incorporate feedback, and work collaboratively with professional staff and student employees.

** MINIMUM QUALIFICATIONS
*** Portfolio or examples demonstrating graphic design skills and an understanding of typography, composition, color, and visual…