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Social Copywriter

Job in New York, New York County, New York, 10261, USA
Listing for: Born Social
Full Time position
Listed on 2026-10-19
Job specializations:
  • Marketing / Advertising / PR
    Content Writer / Copywriter, Social Media Marketing
  • Creative Arts/Media
    Content Writer / Copywriter
Salary/Wage Range or Industry Benchmark: 100000 - 110000 USD Yearly USD 100000.00 110000.00 YEAR
Job Description & How to Apply Below
SOCIAL COPYWRITER NEW YORK CITY, USA

Hybrid Working - 3 days in the office per week. We operate a Fix + Flex model, with Wednesdays and Thursdays as our two Fix Days, when everyone is in the office, and the third day is Flex across Monday, Tuesday, and Friday.

A benchmarked salary between $100,000 to $110,000 based on your level within our progression framework. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

WHO

WE ARE

We are Born Social, a social-first creative agency that brings brand building into the social era. We have a track record of delivering transformation for iconic brands like Guinness, Ford, and Barclays, led by our team of social natives and brand experts, underpinned by technology.

Backed by the strength of a brilliant business that's proudly B-Corp certified, we're consistently recognised as one of the best places to work.

We're powered by Croud, a leading performance marketing agency. As agencies, we work closely to help brands bring creative and performance together. As a result you’ll benefit from being part of the Croud Group, office and team.

Born Social US is on the hunt for a full-time copywriter, someone who has a true passion for writing combined with a borderline obsession with social. We’re looking for someone fluent in internet language who is a superstar writer to work across Be The People organic social, campaign concepts, scripts, one-liners, full TOV guidelines to bring to life the voice of the brand.

WHAT

YOU'LL BE DOING
  • Crafting a Tone of Voice: You’ll be responsible for codifying the tone of voice for Be The People, taking their preexisting guidelines and adapting them to suit social, working collaboratively with their team to ensure it’s fit purpose whilst staying on brand.

  • Helping Shape an Editorial Strategy: Our mission to turn Be The People into an established publisher, you’ll play a role in shaping how we do this consulting on how we build an editorial strategy and system with a consistent cadence of storytelling and appreciation of platform formats.

  • Building copy centric concepts: You’ll be working collaboratively with the Creative team to help conceive new concepts that inform production or shape partnerships.

  • Writing longform content: You will be given time and space to write long-form content alongside the fast paced editorial content. This could be blog posts, in depth educational posts or brand campaign scripts. We need you to be proficient in writing compelling narrative with considered narrative arcs.

  • Crafting social captions: You will also be responsible for writing short form stand alone content and all supplementary content copy. This will give you space to flex more humour and wit and playback social trends and language where appropriate.

KPIs
  • Work: Manage and deliver high-quality output to brief that meets our creative mantra and standard. Evidenced through contributions to case studies or award wins.

  • Growth: Contribute directly to account growth and/or new business through proactive recommendations, research and ideas. Evidenced through account growth and/or new business wins.

  • Clients: Positive client feedback on responsiveness, strategy and delivery. Your clients NPS is +20 and your client retention rate is >80%.

WHO WE'RE LOOKING FOR How do you know you’re right for the job?
  • Firstly, you've got a portfolio that makes people FEEL something. Ideally want to laugh, cry or feel an emotion after reading it.
  • Someone…
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