Director of Philanthropic Marketing & Engagement

Description

JOB TITLE: Director of Philanthropic Marketing & Engagement

REPORTS TO: Chief Philanthropy and Marketing Officer

FLSA STATUS: Full-Time, Exempt

Our Mission: To build and support mentoring relationships to ignite the biggest possible futures for youth.

Our Vision: All youth achieve their full potential

Our Values: Put Youth First;
Engage with Empathy;
Advance Diversity, Equity & Inclusion;
Operate with Integrity;
Invest in Learning & Innovation

As the nation's first and NYC's largest youth mentoring organization, Big Brothers Big Sisters of New York City (BBBS of NYC) connects generations of New Yorkers by matching a caring adult mentor, a Big, with a New York City youth, a Little. Through evidence-based, goal-centered, professionally supported programming, BBBS of NYC provides consistent support and guidance to matches that result in longer, stronger match relationships that advance the social-emotional development and academic progress of young people across the five boroughs.

The Director of Philanthropic Marketing & Engagement leads BBBS of NYC's storytelling and integrated marketing strategy to drive philanthropic revenue and audience engagement. Reporting to the Chief Philanthropy and Marketing Officer and partnering closely with Development, the Director turns the stories of our Bigs, Littles, families, and partners into campaigns, content, and partnerships that attract, retain, and upgrade donors, sponsors, and ambassadors.

The Director serves as a lead storyteller and brand champion, using data-driven marketing to deepen engagement, generate philanthropic support, and deliver measurable fundraising results.

• Lead a data-driven marketing strategy aligned with organizational revenue goals, driving donor acquisition, retention, upgrades, and pipeline growth.
• Own annual revenue and engagement goals for marketing-led initiatives, including digital and individual giving campaigns, peer-to-peer fundraising, cause-marketing partnerships, and ambassador activations.
• Partner with the Development team to generate leads and track marketing-sourced introductions and their progress through the pipeline.
• Identify and scale high-impact growth opportunities across audience segments, channels, and partnerships to increase both brand reach and philanthropic support.
• Monitor campaign performance and key fundraising metrics, using data and insights to optimize marketing effectiveness, conversion, and philanthropic revenue.

• Build and maintain an organizational story bank of Bigs, Littles, families, alumni, and corporate partnerships.
• Partner with Program staff to gather stories and impact data and translate program outcomes into compelling narratives that drive donor engagement, giving, and long-term loyalty.
• Tailor storytelling to each stage of the donor journey (solicitation, cultivation, and stewardship), including impact reports and donor recognition content.
• Lead video and multimedia storytelling for campaigns and signature events.
• Develop compelling brand narratives that communicate BBBS of NYC’s impact and deepen engagement with donors, partners, and the broader community.

• Ensure all marketing and creative assets communicate BBBS of NYC’s impact and resonate with key audiences.
• Lead the development of organizational marketing collateral from concept to completion, ensuring brand consistency and alignment with BBBS of NYC’s visual identity.
• Responsible for the development, pitching, and refinement of external-facing creative assets and integrated marketing campaigns that elevate brand presence and advance organizational goals.
• Lead visual storytelling and multimedia strategy to…