Growth Marketing Lead

Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Since launching in 2018, we’ve become the #3 player in women’s shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades from Allure and Essence.

With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources.

Flamingo is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community.

Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what’s possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

Mammoth Brands is hiring a Growth Marketing Lead to run growth for one of our brands. This is a general manager role for growth. You own the brand's P&L and everything that drives it: creative strategy, channel management online and offline, and social commerce across Tik Tok Shop and affiliate. You decide what we make, where we spend, and how fast we scale it, and you answer for the result.

You will set the brand's growth strategy and lead the team that delivers it, from channel managers to a creative strategist and a social commerce lead. You work alongside our central teams in creative production, demand and strategy, and community, and you bring them a clear point of view on what the brand needs. If you have run growth for a brand and want the whole growth engine in one role, with direct ownership of the number, this is that role.

• Own the brand's P&L and its growth targets for revenue, new customers, and CAC, along with the annual and monthly plans to hit them.
• Set channel mix and budget allocation within the envelope agreed with Demand & Strategy.
• Build the brand's growth narrative for monthly business reviews and EBRs: what is working, what is not, and what you are changing.
• Set the brand's creative strategy and own its creative territories, evolving them with performance data and the product roadmap.
• Approve the monthly creative allocation (territory and style split) proposed by your Creative Strategist.
• Hold the creative quality bar and give final sign-off on the brand's performance creative.

• Own channel strategy and performance across the brand's online and offline channels, including DTC paid media.
• Decide where budget goes, and hold your channel managers accountable for launch quota, spend efficiency, and testing discipline.

• Own the brand's social commerce growth across Tik Tok Shop and…