Manager, Advocacy and Influence - Biolage

Location: New York

Job Title Manager, Advocacy and Influence - Biolage Division: PPD

Location:

10 Hudson Yards

Reports To:

Dir, Brand Engagement Lead – Biolage, Pureology, and Mizani

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.

What You Will Learn:

As the Biolage Pro Advocacy & Influence Manager, you will develop and oversee the brand’s consumer and professional advocacy & influencer strategy in partnership with the Brand & Engagement Lead and Head of Marketing. You will create a cohesive approach aligned with L’Oréal USA and global frameworks, driving awareness, engagement, brand buzz, traffic, and conversions—with a primary focus on recruiting and retaining professional influencers and advocates.

CONNECTION:
Drive connection between the pro and consumer, building power duos to push the professional point of difference with consumers and drive desirability among pros.

END-TO-END INFLUENCER CAMPAIGNS:
Lead campaign execution (consumer & pro) from creator casting and contract negotiation through content review, budget management, and boosting. Influence and collaborate with key internal stakeholders, including brand marketing, media and global DMI teams. Manage relationships with external agencies and partners.

CREATOR & AGENCY PARTNERSHIPS:
Collaborate with external agencies and deploy top-tier creators in timely, authentic ways informed by social trends. (consumer, pro, PR)
RETAILER-FOCUSED IMPACT:
Develop social-first, retailer-specific programs that build awareness and support sales conversion.

EVENTS & EXPERIENCES:
Help create distinctive creator experiences that strengthen brand affinity & inspire organic advocacy.

TRENDSPOTTING: identifying and staying ahead of emerging social media and influencer trends to ensure we are moving at the speed of culture.

TURNING DATA INTO ACTION: champion a performance mindset, setting clear KPIs and measurement for all programs and leveraging data to optimize performance and maximize ROI. Leverage social listening and performance tools (Traackr/TARS) to deliver monthly reports with actionable insights, identifying gaps and opportunities.

OPERATIONAL EXCELLENCE:
Manage essential processes, including purchase orders, budget tracking, product orders, and inventory.

COMPLIANCE:
Ensuring appropriate management and enforcement of LUSA practices across all areas of advocacy.

What We Are Looking For :

Required Qualifications:

Bachelor’s degree Minimum 4-6 years’ experience successfully guiding strategic marketing, branding, and product management. Understanding and appreciation of the Professional Beauty Industry and Professional Hair a plus Possesses ability to develop and implement long-term brand engagement strategies that directly contribute to business objectives. Demonstrates superior written and verbal communication skills. Capable of crafting compelling narratives, developing persuasive pitches, and communicating complex ideas clearly and concisely to diverse audiences (media, partners, internal stakeholders).Highly

skilled at cultivating and nurturing strong, lasting relationships with journalists, editors, and strategic partners. Possesses a natural ability to connect with people and…