Director, Marketing Strategy - Wear

Position: Director, Marketing Strategy - Ready to Wear
Location: New York

Job-:
Marketing

Location:

New York, NY, United States

Schedule:

Full time Posted:
Commission Eligible:
No

Benefits:  Range Minimum: 156,960

Salary Range Maximum: 261,360

Pay Basis:
Annually
* Additional Information:
* based on job, location, and schedule

Recruiting Type: ion Country: US Location City:
New York Location State: NYLocation Postal Code: 10001

Business Unit:
Macy'sBe Part of an Amazing Story Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues.

Those stories are part of what makes this such a special place to work.

Job Overview The Director, Marketing Strategy will be a strategic leader responsible for defining how Macy’s brings its Fashion and RTW businesses to life across the customer journey. This role will translate business priorities, customer insights, merchandise strategies and cultural trends into compelling, connected marketing strategies that drive relevance, discovery and sales.

As a key partner to Fashion and RTW Merchandising, the Director will establish a clear seasonal and annual marketing vision, identify the biggest opportunities to drive category growth, and orchestrate how storytelling, promotional events, content, media, digital, CRM, stores and experiences work together.

This leader will help evolve Macy’s from a promotion-led approach to a more fashion-authoritative, discovery-driven destination, making Macy’s a place customers turn to for what's new, what's trending and how to wear it.

What You Will Do Set the Fashion & RTW Marketing Strategy Develop the annual and seasonal marketing strategy for Fashion & RTW, establishing clear business objectives, customer priorities, strategic territories and measures of success.

Translate merchandising strategies, customer insights, market trends and competitive intelligence into actionable marketing opportunities.

Identify the biggest opportunities to drive traffic, engagement, conversion and category growth across Fashion & RTW.Establish clear strategic priorities and ensure the organization is focused on the moments and stories that matter most. Build Macy’s authority as a destination for fashion discovery, trends and style inspiration.

Lead Seasonal & Campaign Strategy Own the development of integrated seasonal strategies and campaign briefs across Fashion & RTW.Connect major fashion moments, promotional events, content and experiences into a cohesive customer journey.

Define the role of each marketing channel—including media, creative, social, digital, CRM, stores, PR and partnerships—to ensure messaging and investment work together.

Partner with teams to optimize plans throughout the season based on business performance, customer response and emerging opportunities.

Partner Across the Organization Serve as the marketing strategy partner to Fashion & RTW Merchandising leadership.

Build strong relationships across Creative, Media, Site Merchandising, CRM, Stores, Digital, PR, Social and other marketing functions to drive integrated execution.

Influence cross-functional partners without direct authority and create alignment around strategic priorities.

Represent Fashion & RTW in enterprise-wide planning and identify opportunities to connect fashion with broader Macy’s moments and initiatives.

Turn Insights & Data into Action Leverage customer, category, competitive and cultural insights to inform strategic decisions.

Use performance data to evaluate the effectiveness of…