Product Marketing Manager; UCAN) Media Effectiveness

Position: Product Marketing Manager (UCAN) Media Effectiveness
Location: New York

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

About the Role Netflix is one of the world’s leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price.

Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.

We are seeking a passionate, curious and collaborative Ads Product Marketing Manager to join our growing Ad Product Marketing team, focused on Media Effectiveness for US Ad Measurement. This role sits at the intersection of product, sales, research, and legal/privacy, and translates technical measurement methodologies into clear, revenue-driving value propositions for US brand advertisers, performance marketers, and agencies.

Key Responsibilities Lead go-to-market strategy and launches for US and CA ad measurement solutions (e.g., incrementality, brand lift, multi-touch attribution, clean room integrations) and ensure a strong measurement story is baked into the launch of new narratives and capabilities (e.g. new ad formats)
Define and execute strategy for how measurement solutions are packaged and tiered across client segments (e.g. key accounts vs. mid-market), anchored to customer marketing objectives and desired outcomes

Launch and scale priority measurement programs, including incrementality and conversion lift testing, data clean room partnerships, and media mix modeling (MMM) enablement

Partner with Global PMM, Product, Sales, Research, Comms, and Legal/Privacy to shape the roadmap, using voice-of-customer feedback from agencies and advertisers

Benchmark Netflix measurement capabilities against other ad tech platforms to sharpen positioning and competitive messaging

Drive alpha and beta testing strategy and frameworks in partnership with Measurement specialists; work with data science to turn early results into case studies that demonstrate ad effectiveness across various outcomes

Translate complex methodologies (e.g., Bayesian MMM, synthetic control groups) into simple benefits for media buyers and CMOsBuild pitch decks, one-pagers, whitepapers, and battle cards, and enable sales, measurement, account management, agency trade desks, and analytics teams

Position privacy-safe measurement (e.g., clean rooms, Conversions API, first-party data) amid signal loss and US privacy laws such as CCPA/CPRADrive narrative and alignment around industry standards and accreditation (e.g., MRC, IAB) and third-party measurement integrations (e.g., Double Verify, IAS, Nielsen, Kantar, EDO)
What We’re Looking For7-10+ years of experience in ad tech product marketing, specifically activating media measurement, data collaboration and analytical solution

Extensive literacy over measurement methodologies, including incrementality and lift studies, multi-touch attribution (MTA), media mix modeling (MMM), identity resolution, and clean rooms

Deep understanding of the US digital advertising ecosystem, including…