Associate Director, Content

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

The Associate Director, Content plays a key role in the integration of content strategy and activation into communications planning for a large, high profile client which entails leading projects that support content activation, i.e. recommendations for content themes, partnerships, and distribution.

• Collaborate with internal and external stakeholders in content sourcing process to secure high-quality, strategic content from partners. Includes identifying “considered set” of content creation, co-creation and curation partners and operating “requests for content” with select partners, from brief through recommendation
• Track performance of content programs, including post-program wrap-ups and recommendations
• Monitor high performance content brands for case studies and best practices
• Assist client with operation of weekly content publishing forums
• Audit existing client content for re-use and identify thematic and/or format gaps
• Manage weekly status reports and calls

• 5+ years in marketing, journalism or related field and 2+ years with content marketing responsibilities
• Excellent communication skills (written and verbal)
• Proven experience writing presentations, creative briefs, summaries of industry news and/or POVs
• Branded entertainment, entertainment marketing, and product placement knowledge
• Strong editing and proofreading skills
• Superb presentation abilities
• Exposure to production and general knowledge of the TV/digital production industry
• Awareness of entertainment and consumer trends and insights
• Superior organization skills, ability to lead cross-functional teams, and oversee execution of numerous projects at one time
• Exposure to working with creative teams and senior management
• Strong client relations skills and ability to strategically think from a client’s perspective
• Ability to think conceptually and to translate concepts into actionable plans to drive clients’ businesses forward
• Entrepreneurial approach to finding and securing new opportunities
• Proven experience in construction of marketing programs and exposure to contract negotiations for marketing programs
• Highly-collaborative team player capable of managing clients, partners, and internal teams
• Conceptual and forward-thinking – comfortable in an ambiguous environment and excited about inventing new ways of working
• Detail-oriented – able to prioritize and juggle many projects and deliverables simultaneously
• Analytical - capable of using metrics to make sound performance management recommendations

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis…