Senior Account Executive, Public Relations; Health

New York, New York, United States

Senior Account Executives at Highwire are more than media pros—they are tactical leaders, trusted client partners, and collaborative mentors who drive real results. On our Health team, they work with innovative organizations shaping the future of healthcare, spanning healthcare technology, life sciences, digital health, medical devices, and healthcare services.

They are skilled communicators, self-starters, and relationship builders who thrive in fast-moving, high-growth environments and play a key role in delivering impactful client programs.

• Lead tactical execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.
• Manage projects from concept through completion, ensuring alignment with strategic goals, timelines, and budgets.
• Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.
• Serve as a reliable, go-to resource for clients, offering strategic counsel—even under high-pressure or reactive circumstances.
• Develop and present quarterly campaigns and PR plans, incorporating creative themes, industry trends, and thought leadership.
• Track competitor activity and identify timely opportunities for client commentary and positioning.
• Participate in media training sessions, developing key messages and handling all session follow-up.
• Develop budget recommendations and team priority allocations to support client needs.

• Own and lead media relations efforts, with strong existing relationships across at least 10 key healthcare, health-tech, and business publications.
• Consistently develop and deliver proactive, creative pitches that generate coverage and drive results for clients and the agency.
• Identify emerging media opportunities and industry trends, sharing insights across teams to inform strategy and spark new ideas.
• Utilize social and digital channels strategically to amplify earned media and engage with influencer communities.
• Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.
• Measure and report on the ROI of communications activities, using analytics to optimize future efforts.
• Provide coaching to junior team members to strengthen media relationships and elevate pitching skills.

• Plan and create strategic content as part of both campaigns and broader PR programs.
  Write and edit a wide range of high-impact materials, including:
• Press releases, pitches, and Q&As
• Award submissions and speaking abstracts
• Contributed articles, blog posts, and executive bios
• Fact sheets, backgrounders, briefing books, and internal client correspondence
• Deliver clear, timely, and articulate communication with clients and internal teams.
  Produce creative, consistent, and media-ready pitches that drive placements.

• Lead reporting efforts, leveraging analytics tools to measure results and refine strategies.
• Present performance updates and campaign insights clearly and confidently to clients.
• Collaborate across departments and specialty teams to ensure seamless service integration.
• Help evaluate and implement AI tools into workflows to increase efficiency, speed, and creativity.
• Mentor junior team members through coaching, feedback, and day-to-day support.
• Foster a collaborative team environment that encourages open communication, shared learning, and creative thinking.
• Model a respectful, proactive, and professional attitude across all teams, clients, and agency partners.
• Support strong team dynamics by managing up and down effectively.