Account Director, Digital - Health & Wellness

Who We Are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit  For more information visit  and follow us on Linked In and Instagram.

Burson is seeking a strategic and digitally savvy Account Director, Digital to join our award-winning Health & Wellness practice. In this role, you will lead the development and execution of integrated digital communications programs for healthcare and pharmaceutical clients, with a strong focus on owned and earned social media, digital storytelling, content strategy, influencer engagement, and online community building. As a key member of our digital team, you will serve as a trusted client counselor, helping brands navigate the rapidly evolving digital landscape and identify opportunities to engage patients, caregivers, healthcare professionals, advocacy organizations, and broader stakeholder audiences through meaningful, insight-driven digital experiences.

The ideal candidate is passionate about healthcare communications, understands how content moves across digital channels, and has experience developing integrated social and digital campaigns that drive conversation, build community, and generate measurable business results.

• Lead the development and execution of integrated digital communications strategies with a primary focus on owned and earned social media channels, content ecosystems, and online engagement.
• Counsel clients on best practices across social media, digital communications, influencer engagement, community management, and emerging digital platforms.
• Develop social-first strategies that align with broader communications objectives, helping brands create content that resonates with patients, caregivers, healthcare professionals, advocacy groups, and other key audiences.
• Oversee the planning and execution of content programs across social channels, including editorial planning, platform strategy, content creation, and amplification opportunities.
• Identify and cultivate partnerships with digital creators, patient advocates, influencers, and key opinion leaders to support awareness, engagement, and storytelling initiatives.
• Collaborate closely with earned media, creative, strategy, analytics, and account teams to deliver fully integrated campaigns that connect paid, owned, shared, and earned communications efforts.
• Guide social listening, community engagement, and audience intelligence efforts to uncover insights that inform…