Growth Marketing Lead Lead Mammoth Brands NY, US Workplace On-site ago

About Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists.

If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years.

Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

Mammoth Brands is hiring a Growth Marketing Lead to run growth for one of our brands. This is a general manager role for growth. You own the brand's P&L and everything that drives it: creative strategy, channel management online and offline, and social commerce across Tik Tok Shop and affiliate. You decide what we make, where we spend, and how fast we scale it, and you answer for the result.

You will set the brand's growth strategy and lead the team that delivers it, from channel managers to a creative strategist and a social commerce lead. You work alongside our central teams in creative production, demand and strategy, and community, and you bring them a clear point of view on what the brand needs. If you have run growth for a brand and want the whole growth engine in one role, with direct ownership of the number, this is that role.

• Own the brand's P&L and its growth targets for revenue, new customers, and CAC, along with the annual and monthly plans to hit them.
• Set channel mix and budget allocation within the envelope agreed with Demand & Strategy.
• Build the brand's growth narrative for monthly business reviews and EBRs: what is working, what is not, and what you are changing.

• Set the brand's creative strategy and own its creative territories, evolving them with performance data and the product roadmap.
• Approve the monthly creative allocation (territory and style split) proposed by your Creative Strategist.
• Hold the creative quality bar and give final sign-off on the brand's performance creative.

• Own channel strategy and performance across the brand's online and offline channels, including DTC paid media.
• Decide where budget goes, and hold your channel managers accountable for launch quota, spend efficiency, and testing discipline.

• Own the brand's social commerce…