Marketing Specialist

Sono-Tek Corporation is seeking a versatile, creative, and highly organized Marketing Specialist to coordinate and execute marketing activities across the entire company. This is a unique opportunity for someone who enjoys wearing many hats and taking ownership of a wide variety of responsibilities. As Sono-Tek's primary in-house marketing resource, this individual will serve as the company's marketing department, coordinating marketing initiatives, supporting the development and execution of marketing strategies, and managing day-to-day marketing activities.

The position has no direct reports but involves significant collaboration with executive management, Sales, Engineering, outside marketing consultants, distributors, and other departments. The successful candidate will help translate company priorities into effective marketing initiatives while independently managing projects from concept through completion.

Responsibilities span digital marketing, graphic design, corporate presentations, investor relations materials, social media, trade shows, video production, website management, branding, and internal company communications. While graphic design and creative capabilities remain important, Sono-Tek places significant value on candidates who embrace artificial intelligence (AI) and other emerging technologies to improve productivity, streamline workflows, and enhance marketing effectiveness. The ideal candidate is a proactive self-starter who enjoys variety, is comfortable working independently, and can balance creative thinking with hands-on execution.

This is an excellent opportunity for someone who wants broad marketing experience, meaningful responsibility, and visibility throughout a growing technology company.

• Marketing Coordination & Strategy
• Work closely with executive management and Sales leadership to help develop, coordinate, and execute Sono-Tek's company-wide marketing strategy.
• Serve as the primary point of coordination for marketing activities across the organization.
• Organize and participate in regular marketing meetings with Sales teams and other departments.
• Coordinate marketing activities supporting new products, applications, markets, and company initiatives.
• Manage multiple projects simultaneously, establishing priorities, tracking deadlines, and ensuring timely completion.
• Coordinate with outside marketing consultants, vendors, and service providers.
• Proactively identify opportunities to improve marketing effectiveness, consistency, and efficiency.
• Marketing Materials & Graphic Design
• Create, update, and maintain marketing materials, including product brochures, application literature, product cut sheets, presentations, and sales support materials.
• Maintain consistent corporate branding across marketing materials, presentations, templates, signage, and communications.
• Develop graphics, illustrations, and visual content to communicate Sono-Tek's products and technologies.
• Create and edit technical illustrations, equipment mockups, and conceptual graphics as needed.
• Design and coordinate ordering of business cards, letterhead, promotional products, signage, and other branded materials.
• Work with Engineering and Sales personnel to translate technical information into clear, professional marketing materials.
• Coordinate with outside vendors for printing, graphics production, and promotional materials.
• Maintain organized digital libraries of marketing files, graphics, presentations, and creative assets.
• Digital Marketing, Website & Social Media
• Maintain and update the Sono-Tek website, including product information, applications, company news, events, and announcements.
• Create and publish content for Linked In, Facebook, You Tube, and other appropriate platforms.
• Coordinate website and SEO initiatives with outside marketing consultants.
• Participate in regular SEO and digital marketing meetings.
• Support the creation of digital marketing campaigns and email marketing graphics.
• Review website content periodically to ensure accuracy, consistency, and relevance.
• Monitor basic website, SEO, and social media performance metrics and identify opportunities for improvement.
• Corporate Presentations & Investor Relations
• Create and update presentations for company-wide employee meetings, quarterly Board of Directors…