Senior Marketing Specialist; Temp

The Senior Marketing Specialist is pivotal in driving the execution and continuous improvement of Mayo Clinic’s demand generation media efforts across all channels. The ideal candidate will bring strategic thinking and deep expertise in integrated media strategy, performance marketing, and cross-functional collaboration to deliver measurable business outcomes y will drive the strategy, planning, deployment, and optimization of integrated media journeys that generate qualified demand and support long-term brand growth.

The role will have expertise in paid social media, search engine marketing, online video, native digital display and other relevant tactics. The Marketing Specialist must have strong analytical capabilities, including the ability to interpret campaign data, extract insights, and apply optimizations that improve performance and efficiency. The role will be a part of a cross-functional team but will also manage external agencies.

The role will also be responsible for managing and reporting out a budget. The Senior Marketing Specialist will provide strategic marketing consultation and guidance to various clients. The Specialist will partner with the Marketing Manager and/or Director to build marketing plans, as well as drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic’s mission, strategic plan and business objectives.

The Specialist will be involved in the strategic evaluation and tactical execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management/sponsorship. The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counseling.

Demonstrates project management skills and the ability to manage projects through the entire project life cycle. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Understands and acts independently to drive functional strategies forward to advance Mayo Clinic’s mission, strategic plan and business goals. Builds credibility with peers and internal stakeholders. Assesses opportunities for improvements and demonstrates willingness and ability to adapt to change.

A bachelor’s degree with strong academic performance in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 10+ years professional experience in a relevant field. The ideal candidates should have hands-on familiarity with paid search, social media and digital display planning, strategy, and execution. A deep understanding of marketing analytics, reporting, tools, and platforms is essential.

Proven track record of managing large-scale media campaigns and budgets. Experience with Instapage, Word Press, or other landing page design tools is a plus. Please clearly outline these experiences in your resume.

Broad based knowledge of marketing strategies. Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills, and interpersonal skills. Proven execution ability, including digital marketing experience preferred. Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must be comfortable in a fast-paced and changing environment.

Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality. Must be able to work independently and collaboratively to prioritize and…