VP, Group Strategy

Agency:

Remedy Edge

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

_ Wildtype is a sister agency of Remedy Edge within Omnicom Health. This position may appear under Remedy Edge for application purposes; however, the role is exclusively with Wildtype._

_ Wildtype runs like no other. As the most Agile full-service agency in healthcare, we aren’t beholden to ritual. Powered by diverse ideas, knowledge, and people, our unique creative process is a force of nature, removing obstacles between brand and growth in wild new ways._

YOU ARE THE DISRUPTION DRIVER You’ve always understood that to be disruptive is better than to be conventional. To pursue challenges is more admirable than to be complacent. You don’t settle, and you won’t let your team, or your clients accept less than the best that their capabilities allow. And you routinely remind them that what’s possible should never be underestimated.

The status quo exists to be examined and defied. You build strong relationships with your clients and help them to embrace this idea and realize the true potential of their brands. You refuse to accept “this is how we’ve always done it” and push instead for “how has it never been done?” You establish new models and approaches that introduce unexpected solutions to brand challenges.

And your leadership gives your team and your clients the confidence to reach outside the familiar.

The Vice President, Group Experience Strategy is a senior strategic leader responsible for shaping, governing, and advancing omnichannel customer engagement strategy across complex brands, portfolios, and client assignments.

The VP builds upon the core responsibilities of the Director role, including communications planning, customer journey strategy, activation planning, strategic briefing, tactical planning, measurement, and strategic stewardship, while operating at a higher level of client leadership, program complexity, cross-functional orchestration, and organizational influence.

The VP serves as a senior omnichannel advisor to clients and as a coordinating force across agency disciplines and external partners. As a senior owner of the master omnichannel plan, the VP ensures that Brand Strategy, Creative, CRM, Media, Analytics, Data, Technology, Field, and other partners contribute to a coherent customer experience rather than independent channel strategies.

The VP is also responsible for advancing the agency’s omnichannel capabilities, including sophisticated triggered engagement, personalization, dynamic content, data-enabled experiences, measurement and optimization, and AI-enabled strategic solutions.

• Lead omnichannel strategy across complex brands, portfolios, launches, or priority client engagements.
• Ensure high-level brand strategies are translated into clear behavioral objectives, communications strategies, customer journeys, and activation plans.
• Challenge teams to maintain customer- and behavior-led planning rather than channel-first or tactic-first thinking.
• Establish a coherent strategic narrative connecting business objectives, customer needs, barriers, content, channels, data, tactics, and measurement.
• Identify gaps, redundancies, conflicts, and opportunities across the broader omnichannel ecosystem.
• Provide senior strategic oversight and quality control across oCX work streams.

• Serve as a trusted senior omnichannel advisor to marketing leaders and other client stakeholders.
• Provide informed perspectives on customer engagement, content strategy, journey design, channel orchestration, personalization, data, measurement, and emerging technologies.
• Lead complex strategic discussions where the appropriate path…