VP Marketing, ATS

The Company Perkin Elmer is a global analytical services and solutions provider with offerings including the leading One Source Field and Laboratory services business that serve the biopharma, food, environmental, safety and applied end markets to accelerate scientific outcomes. Since 1937, Perkin Elmer has served as a trusted partner in laboratory analysis and management and today complements its service offerings with a broad portfolio of atomic spectroscopy, molecular spectroscopy, and chromatography instruments, consumables, and reagents.

With a dedicated team of more than 5,000 team members, the Company serves customers in more than 35 countries. Additional information is available at

Purpose Perkin Elmer is seeking a commercially driven, digitally savvy, and results-oriented Vice President of Marketing to lead global marketing for the Analytical Testing Solutions (ATS) business unit, spanning its Analytical Solutions and Customer Enablement (AS/CE) businesses, with a strong focus on market awareness, lead generation, and sales enablement. This executive owns and drives the full ATS marketing function — developing and executing strategies that elevate brand visibility, generate a qualified pipeline, expand ATS's digital footprint, and support commercial execution.

Perkin Elmer's Corporate Communications & Brand Office (CCBO) is a centralized function that supports this work: it sets enterprise brand standards, reviews ATS-created materials for brand and content alignment, and provides an embedded Communications Business Partner to the ATS team but ATS Marketing is the driver and owner of its own strategy, content, and execution, with support from CCBO. The role demands a balance of strategic vision and hands‑on operational leadership to strengthen ATS's position in key markets and deliver measurable business impact.

Cleared ATS product and launch content earns scheduled, measured amplification on Perkin Elmer's corporate channels under the enterprise distribution commitment.

Marketing Leadership Lead and inspire the global ATS marketing organization. Serve as a senior voice in ATS commercial leadership, collaborating closely with Product Management, Sales, Service, and R&D to drive aligned growth. Build and develop a high-performance team culture rooted in accountability, creativity, and cross‑functional collaboration. Own ATS's brand messaging, customer storytelling, and thought leadership strategy across channels and regions, working within enterprise brand standards and the corporate narrative set by CCBO;

CCBO’s embedded Communications Business Partner supports delivery and reviews materials for brand and content alignment.

Lead Generation, Campaigns & Qualification Own content strategy, value proposition development, competitive analysis, and delivery of commercial/sales training for ATS, coordinating with CCBO’s embedded business partner for brand alignment ; the training platform (Showpad) is operated by CCBO within the shared enterprise stack. Design and oversee integrated, multi‑channel marketing campaigns aligned with ATS product launches, commercial priorities, and target customer segments — driving brand awareness, demand, and measurable pipeline growth.

Build a scalable, data‑driven lead generation and qualification engine for ATS, ensuring effective progression from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs); define the lead‑scoring criteria with ATS sales. (CCBO’s embedded team builds and maintains the scoring models in Hub Spot and applies the enterprise attribution standard.) Continuously optimize routing logic and funnel analytics in close collaboration…